Welcome to the Sustainability SIG Webpage

Caroline Oates SIG Chair
Caroline Oates
University of Sheffield Management School
Claudia Henninger Deputy Chair
Claudia E Henninger
University of Manchester, School of Materials

Event: Marketing Sustainability to Children: Insights from New Zealand, Netherlands, India and UK

in collaboration with Centre for Research in Marketing and Society, Sheffield University Management School
Monday 1st October 2018, Sheffield University Management School

Speakers for this event include:

  • Rob Aitken, University of Otago, New Zealand
  • Victoria Circus, University of Sheffield
  • Suzanna Opree, Erasmus University Rotterdam
  • Pallavi Singh, Sheffield Hallam University
  • Leah Watkins, University of Otago, New Zealand

Facilitated by Caroline Oates and Claudia Henninger
Further details can be found at: http://management.sheffield.ac.uk/events/47466499578/

Aims of the SIG

The Academy of Marketing Sustainability Special Interest Group was developed and launched in 2016. It provides a forum for researchers, teachers and practitioners who want to develop and share knowledge of sustainability and marketing. The SIG members will generate marketing research around sustainability; disseminate ideas and materials for teaching sustainability in marketing; and collaborate with practitioners to engage business with academic research. The overall aim of the SIG is to have a significant and positive impact on marketing and society.

Read more about the SIG

Caroline Oates, chair of the SIG, has over 20 years of experience working in academia. Her research interests centre on sustainability, particularly in terms of consumer behaviour. She is very interested in what might prompt people to engage in sustainability and one of her research areas focuses on children and young people.
Caroline has published on sustainability in the Journal of Marketing Management, Psychology & Marketing, Sociology, Journal of Marketing Communications, and Sustainable Development. She is on the Editorial Advisory Board of the journal Young Consumers and is a member of the CIM and the HEA.

Claudia E Henninger, deputy chair of the SIG, is a new academic with an interest in sustainability and fashion. Her current research interest focuses on sustainability and corporate marketing, more specifically corporate identity and image. One of her research areas centres on micro-organisations, Claudia is currently also working on secondhand luxury fashion and extending the Consumer Inventory Framework. Claudia has published on sustainability in a variety of book chapters, in the journal Sustainability, and is currently editing a book on Sustainable Fashion.