Place Marketing & Branding SIG

Heather Skinner SIG Co-Chair
Dr Heather Skinner
Institute of Place Management, Manchester Metropolitan University
Vish Maheshwari SIG Co-Chair
Dr Vish Maheshwari
Staffordshire University

Conferences & Events

Read all about our inaugural SIG Workshop: Researching, Writing, and Publishing in Place Marketing & Branding, held Monday 4th December, at Staffordshire University

The workshop programme focused on three key issues of interest:

  • Interdisciplinarity in place marketing and branding research;
  • Understanding what editors and reviewers look for in place marketing and branding papers;
  • Setting out the research agenda for the SIG.

The detailed reflections on this event can be found at this link

Welcome & Aims

Welcome to the Place Marketing and Branding SIG at the Academy of Marketing. Our aim is to become a hub for like-minded academics, practitioners and new researchers, involved in the area of place marketing & branding, who are keen to share ideas, stimulate constructive dialogue, collaborate on research opportunities, and engage in knowledge dissemination.

The subject areas of Place Marketing and Place Branding are growing in interest to academics, business people and policy makers. The Place Marketing & Branding SIG provides a platform for interaction between academics and practitioners actively involved with these matters, furthering and disseminating knowledge.  The SIG also facilitates focused engagement in debates on related issues within other fields including Place Management, Public Diplomacy, Brand Management, Communications, Behavioural Psychology, Geography and Health.

Our objectives are:

  • to provide interaction between academics and practitioners;
  • to facilitate networking between like-minded researchers and interested doctoral students working within area of place marketing and branding
  • to stimulate constructive debate on related issues;
  • to develop and disseminate knowledge supporting place marketing area
  • to nurture research collaboration between colleagues both nationally and internationally

To join the SIG and receive regular news and updates via our mailing list please send an e-mail to


Here you will a list of useful initial key readings on Place Marketing & Branding.
AM Place Marketing and Branding SIG Resources List

Calls for Papers

6th Corfu Symposium on Managing & Marketing Places

6th – 9th May 2019, Connecting places

Places are connected to each other, either geographically, technologically, socially or politically. Places also connect people to each other and to other places. Places are formed and managed through both real and virtual partnerships and networks. The theme of the 6th Corfu Symposium on Managing & Marketing Places is to explore these connections between places and the people who use and inhabit them. Submissions of 1000 word abstracts to the Symposium are welcome on issues including, but not limited to:

  • Real and virtual partnerships, networks and connections within places and between places
  • Grass-roots participatory place making initiatives
  • Smart places and virtual worlds
  • City (and other) regions, and supra-national networks
  • Physical or virtual places that connect people to each other
  • Individual places that are connected to each other geographically, technologically, socially, or politically
  • Places that are connected to art, literature, popular media, culture and heritage, or that are connected to particular industries, geographies, topographies, or activities
  • Places that have consciously, deliberately, or inadvertently disconnected from others
  • Places that have consciously, deliberately, or inadvertently disconnected from former or historical place narratives

Each abstract should end with a summary paragraph explicitly identifying how the paper addresses the Symposium theme and the impact of the main theoretical or practical issues raised in the research on places, on the people who use them, or on those who manage them.

Organised by the Institute of Place Management this Symposium is an annual event dedicated to developing the theory and practice of place management and marketing held on the beautiful Greek island of Corfu. Unique amongst academic conferences, the Corfu Symposium on Managing & Marketing Places offers scholars the opportunity to engage directly with place making, management and marketing issues – as the Symposium includes local businesses, policy makers and other stakeholders eager to implement cutting-edge research that can make a positive difference to Corfu. Each year the Symposium includes a full social programme of activities including trips to local speciality craft and food producers, and visits to sites of interest around the island.


  • Submission of 1000 word abstract 17th December 2018 to
  • Decision on acceptance 4th February 2019
  • Final deadline for Registration 25th March 2019

Further information, including past Symposium Proceedings can be found at:

Download the full call: Corfu Symposium 2019 call for papers

Tourism Geographies

Special Issue on: Island Tourism Destinations, Lifecycles, System Decline and Resilience
This Special Issue in Tourism Geographies will provide an avenue to progress research to advance knowledge and improve the outcomes of island tourism development, and seeks to address emerging issues in relation to developing and managing tourism in island environments including financial leakages and inclusive growth, environmental quality and waste management, inter-island transportation, tourism migration and diaspora issues in island tourism. The regionalism of tourism activity based on the nature of island formations and the proximity of islands to tourist generating markets are key ingredients for successful tourism development.
The full call for papers can be found here.
Abstracts, not exceeding 500 words, are to be submitted to the corresponding editor,
Dr. Michelle McLeod, using the email address
Deadline for submission of abstracts is 31st August 2018.

Tourism Recreation Research

Special Issue on Critical Issues in Tourism Co-creation
As a concept, co-creation has gone through various waves of theoretical, conceptual and empirical development. Through this call for papers, we seek to look beyond dominant business/management/marketing perspectives that focus on co-creating market value and innovation, to excavate diverse episodes of co-creation in tourism. Excavations of co-creation in interdisciplinary, inter-sectoral, and intercultural settings are of interest in this special issue, as are critical interrogations of co-creation practices. Papers that render collaborative communities in interesting ways, and that excavate co-creation in diverse geographical, developmental, scalar, temporal, virtual and mobile contexts are especially encouraged. Additionally, in the interests of getting hands dirty in the co-creation process, we strongly encourage prospective authors to co-create their manuscripts with stakeholders beyond the academy. The full call for papers can be found here.
Guest Editors: Professor Dianne Dredge ( & Dr. Giang Phi (, Dept. of Culture & Global Studies, Aalborg University, Denmark
Full papers are due by 30th September 2018

Journal of Place Management and Development

Special Issue: From Place to Plate: Gastronomy and rural entrepreneurship
From a entrepreneurship and tourism point of view, people have long since travelled to ‘taste’ places and upon their return, accounts of what was eaten and imbibed form a major part of the stories. The net effect of these invisibly-imported souvenirs is that they transmit economic value as well as impressions and expectations of place, building up the destination brand, constructing and construing its aura and identity, and challenging its authenticity. The contributions here will have in common a concern with the power dynamics invested in the food politics of place, and provide a critical assessment of a so-called progressive sense of place from both theoretical and experiential perspectives. The full call for papers can be found here. Deadline 1st November 2018.