Place Marketing & Branding SIG

Heather Skinner SIG Co-Chair
Dr Heather Skinner
Institute of Place Management, Manchester Metropolitan University
Vish Maheshwari SIG Co-Chair
Dr Vish Maheshwari
Staffordshire University

Conferences & Events

Researching, Writing, and Publishing in Place Marketing & Branding
Monday 4th December, 10:00 – 15:00, Staffordshire University

This inaugural event of the Academy of Marketing Place Marketing & Branding SIG is aimed at:

  • Scoping out our members’ research interests;
  • Fostering collaborative research opportunities;
  • Exploring contemporary inter-disciplinary issues on the subjects of place marketing and branding;
  • Highlighting key journals accepting quality research papers in place marketing and branding;
  • Writing for publication.

Attending this event will give you the opportunity to discuss your own current research, gain valuable feedback from journal editors and reviewers, and plan your future research and publishing agenda. Confirmed speakers:

  • Professor Cathy Parker
  • Professor Dominic Medway
  • Professor Gary Warnaby

Attendance at this event is free of charge. Places are limited so early booking is recommended. To book please send an e-mail to either of the SIG Co-Chairs: Dr Heather Skinner
Dr Vish Maheshwari

5th Corfu Symposium on Managing & Marketing Places

16th-19th April 2018
Changing places: Visions of utopia or dystopia? (Deadline for submissions 11th December 2017)

SMART growth, inclusive growth, degrowth, devolution, revitalisation, placemaking, place branding and destination marketing: A list of common place practices or ambitions. But what future do these bring to the towns, cities, regions or nations in which they are adopted? The theme of the 5th Corfu Symposium on Managing & Marketing Places is to explore the utopian or dystopian visions associated with the place practices we study, promote or enact. Whilst we do not expect all authors to provide this reflection themselves, time will be devoted, within the symposium, to collectively discuss and debate the potential impact on places tomorrow from the work we do today.

Download the full Call for Papers: Corfu Symposium 2018 Call for papers.

Read more about the 2017 4th Corfu Symposium here.

Welcome & Aims

Welcome to the Place Marketing and Branding SIG at the Academy of Marketing. Our aim is to become a hub for like-minded academics, practitioners and new researchers, involved in the area of place marketing & branding, who are keen to share ideas, stimulate constructive dialogue, collaborate on research opportunities, and engage in knowledge dissemination.

The subject areas of Place Marketing and Place Branding are growing in interest to academics, business people and policy makers. The Place Marketing & Branding SIG provides a platform for interaction between academics and practitioners actively involved with these matters, furthering and disseminating knowledge.  The SIG also facilitates focused engagement in debates on related issues within other fields including Place Management, Public Diplomacy, Brand Management, Communications, Behavioural Psychology, Geography and Health.

Our objectives are:

  • to provide interaction between academics and practitioners;
  • to facilitate networking between like-minded researchers and interested doctoral students working within area of place marketing and branding
  • to stimulate constructive debate on related issues;
  • to develop and disseminate knowledge supporting place marketing area
  • to nurture research collaboration between colleagues both nationally and internationally

To join the SIG and receive regular news and updates via our mailing list please send an e-mail to


Here you will a list of useful initial key readings on Place Marketing & Branding.
AM Place Marketing and Branding SIG Resources List

Calls for Papers

Journal of Product & Brand Management Special Issue on: Beyond Country and Brand “Origin”: Place-Brand Associations and the Role of Place Image in Behaviour and Strategy. Deadline for submissions 31st October 2017.