Welcome to the Marketing of Higher Education SIG Webpage
2018 SIG Colloquium
Universidad Loyola, Seville, 18-19 October 2018.
Deadline for Abstracts (300 words maximum) 31 May 2018
This colloquium will be hosted by The Universidad Loyola Andalucía, Seville, in partnership with Bournemouth University’s Faculty of Management.
The theme is ‘Managing uncertainty through a time of change in higher education marketing’.
This colloquium will initiate discussion, drive collaboration and grow networks amongst marketing academics and HE marketers, which will promote, advance and disseminate current practices and developments in HE marketing.
There will be an associated special edition of ‘The Journal of Marketing for Higher Education’.
For full details please download the Call for Papers: AM Marketing of Higher Education SIG CFP 2018
We welcome Abstracts of up to 300 words for papers including, but not limited to the themes of:
- Managing uncertainty in HE marketing
- Wellbeing and Happiness in HE
- HE Marketing Ethics
- HE Green Marketing
- HE Sustainability
- Conscious Branding in HE
- The Impact of the Student Consumer
Please email Abstracts (300 words maximum) to: firstname.lastname@example.org by 31st May, 2018.
Conference fee and Registration
This includes registration, refreshments & lunch. There will also be a ‘cultural evening ‘ in Seville with a guided tour through the beautiful historic centre and a flamenco show.
Early bird rate: £130.
Find out more
For more details: https://www1.bournemouth.ac.uk/events/he-marketing-colloquium
To register: https://www.eventbrite.co.uk/e/he-marketing-colloquium-tickets-42354502457