Welcome to the Marketing of Higher Education SIG Webpage

Chris Chapleo SIG Co-Chair
Chris Chapleo
Bournemouth University
Helen O'Sullivan SIG Co-Chair
Helen O'Sullivan
Bournemouth University

2019 SIG Colloquium

Universidad Loyola, Seville, 1-2nd April 2019.
Deadline for Abstracts (300 words maximum) 31 January 2019

This colloquium will be hosted by The Universidad Loyola Andalucía, Seville, in partnership with Bournemouth University’s Faculty of Management.

The theme is ‘Managing uncertainty through a time of change in higher education marketing’.

This colloquium will initiate discussion, drive collaboration and grow networks amongst marketing academics and HE marketers, which will promote, advance and disseminate current practices and developments in HE marketing.

There will be an associated special edition of ‘The Journal of Marketing for Higher Education’.

We welcome Abstracts of up to 300 words for papers including, but not limited to the themes of:

  • Managing uncertainty in HE marketing
  • Wellbeing and Happiness in HE
  • Student-Debt
  • HE Marketing Ethics
  • HE Green Marketing
  • HE Sustainability
  • Conscious Branding in HE
  • The Impact of the Student Consumer

Please email Abstracts (300 words maximum) to: palcaide@uloyola.es by 31st January 2019.

Conference fee and Registration
This includes registration, refreshments & lunch. There will also be a ‘cultural evening ‘ in Seville with a guided tour through the beautiful historic centre and a flamenco show.
Early bird rate: £130.

Colloquium Chairs
Dr Chris Chapleo cchapleo@bournemouth.ac.uk
Ms Helen O’Sullivan hosullivan@bournemouth.ac.uk
Dr Purificación Alcaide-Pulido palcaide@uloyola.es

Find out more
For more details: https://www1.bournemouth.ac.uk/events/he-marketing-colloquium
To register: https://www.eventbrite.co.uk/e/he-marketing-colloquium-tickets-42354502457