Welcome to the Marketing of Higher Education SIG Webpage

Chris Chapleo SIG Co-Chair
Chris Chapleo
Bournemouth University
Helen O'Sullivan SIG Co-Chair
Helen O'Sullivan
Bournemouth University

Marketing of Higher Education SIG update July 2017

The Marketing of Higher Education SIG had an active year which built on 2016’s momentum. We held a successful colloquium at Kingston on 3 April 2017 entitled ‘Innovation in Higher Education Marketing‘. This was hosted by Dr Lesley Ledden and delegates enjoyed a good blend of academic and practitioner sessions.

The Journal of Marketing for Higher Education ‘Contemporary Thought in Higher Education’ special edition is on track for November 2017 Publication with a pleasing number of good papers accepted or under review. There are plans to build on this next year.

Dr. Chris Chapleo attended the SIG chairs session at AM 2017 in Hull, and met with a number of key members of the SIG.

Plans are currently underway for 2018 SIG Colloquium which will be hosted by the Universidad Loyola Andalucia, Seville, Spain on 7-8 June 2018!