Welcome to the Market Segmentation & Target Market Strategy SIG Webpage

Sally Dibb SIG Co-Chair
Professor Sally Dibb
Coventry University
Lyndon Simkin SIG Co-Chair
Professor Lyndon Simkin
Coventry University

About the SIG

The SIG in Market Segmentation was established in 2003, and changed its name to the Market Segmentation and Target Market Strategy SIG in 2012. Its aims are to develop a network of academics and practitioners with interests in the market segmentation area, foster an environment for exchanging ideas, and review the state of research in the field. The SIG also aims to stimulate new research in market segmentation and help link theory with practice.

SIG Membership

Recruitment to the SIG is ongoing, with a growing list of members, including colleagues from the UK, France, Switzerland, Germany, Austria, Hungary, Scandinavia, the US, India, Australia, New Zealand, Hong Kong and the Middle East. Members are established researchers in the field, practitioners, consultants and budding enthusiasts.

If you would like to join this SIG, please contact Sally Dibb. Both AM and non-AM members are welcome to join SIGs, although only AM members have voting rights. Please provide brief details of your research interests, together with details of sample publications where appropriate. Any suggestions or ideas about the scope and activities of the SIG are always gratefully received.