Welcome to the Ethics & Marketing SIG Webpage

Fiona Harris SIG Chair
Fiona Harris
Open University
Deputy Chair
Kyoko Fukukawa
Hitotsubashi University Business School

Forthcoming event

Monday 21st October 2019, 10 till 4pm, Tuke Common Room, Regent’s University London: “Digital Marketing Ethics” in collaboration with the Ethics and Marketing SIG. More information: Dr Fiona Harris

Event – Digital Marketing Ethics

Monday 21st October 2019, Regent’s University London

  • 10.30 – 11.00 Registration and Welcome
  • 11.00 – 11.50 Mr Arnav Joshi, Data Ethics and Privacy Lawyer & Fedelma Good, Director, Data Protection Strategy, PwC, London, United Kingdom: Privacy and ethical considerations in digital advertising: AdTech and Real-Time Bidding
  • 11.50 – 12.30 Dr. Lee Schlenker, Professor of Business Analytics and Digital Transformation, The Business Analytics Institute: The marketing of Data Ethics: the primacy of Identity, Trust, and Value(s)
  • 12.30 – 13.30 Lunch
  • 13.30 – 14.15 Dr Dan Nunan, Reader in Marketing and Head of the Department of Marketing, University of Portsmouth: The ethics of digital suburbia: Digital marketing and ageing consumers
  • 14.15 – 15.00 Dr Paul Harrison, Director, Centre for Employee and Consumer Wellbeing, Deakin Business School, Deakin University, Melbourne, Australia: Consumer wellbeing and the digital “marketplace”: A research agenda
  • 15.00 – 16.00 Networking

Register now: https://www.eventbrite.co.uk/e/digital-marketing-ethics-tickets-74294549999


The purpose of this special interest group is to explore the challenges and debates surrounding ethics and marketing in a changing marketplace. The group aims to foster a dialogue and expand knowledge on ethics and marketing issues among academics, practitioners and research students.

The objectives of the Ethics and Marketing SIG (EM-SIG) are to:

  • provide a forum for discussion among marketing academics, practitioners and students interested in ethics and marketing
  • facilitate the building of networks and collaborations among individuals from different organisations with similar interests
  • promote research and teaching in ethics and marketing
  • encourage the exchange and dissemination of current developments in the area


If you would like to join the Ethics and Marketing SIG please contact Fiona Harris at the Open University Business School. SIG membership is open to both members and non-members of the Academy of Marketing, although only AM members have voting rights.


If you want to share information and resources with EM SIG members via this website please email the article links and files to Fiona Harris.  Below are links to key journals and books for use in research and teaching in the field of marketing ethics. (Disclaimer: No responsibility is accepted for the content of these external links).

Useful Journal Links
These are key academic journals, you may need to subscription access via your University library service
Journal of Business Ethics
Business Ethics Quarterly
Journal of Macromarketing
Journal of Public Policy and Marketing
Journal of Consumer Policy

Codes of Conduct
International Chamber of Commerce and the European Society for Opinion and Marketing Research (ICC/ESOMAR) International Code of Marketing and Social Practice. ESOMAR
Consolidated Code of Advertising and Marketing Practice.

EU Directives
Unfair Commercial Practices Directive

Case studies
Ghoshal, S. (2005) ‘Bad Management Theories are Destroying Good Management Practices‘ Academy of Management, Learning & Education 4 (1) pp 75-91

Managing Ethical Consumption in Tourism, Edited by Clare Weeden and Karla Boluk, Routledge 2014 ISBN 978-0-415-71676-5
Corporate Social Responsibility and Local Community in Asia, Edited by Kyoko Fukukawa, Routledge 2014 ISBN 978-0-415-62765-8
Revisiting Contemporary Issues in Green and Ethical Marketing, Edited by Morven McEachern and Marylyn Carrigan, Taylor & Francis 2013 ISBN 978-0415-72382-4
Marketing and the Common Good: Essays from Notre Dame on Societal Impact, Edited by Patrick E. Murphy and John F. Sherry, Routledge 2013 ISBN 978-0-415=82882=6
New Direction in Critical Marketing Studies, Edited by Mark Tadajewski and Robert Cluley, Sage 2013 ISBN -10: 1446273261 and 13: 978-1446273265
Critical Marketing. Issues in Contemporary Marketing, Edited by Mark Tadajewski and Douglas Brownlie, Wiley Spring 2008 ISBN13:9780470511985
Ethical Leadership, Manuel Mendonca and Rabindra Kanungo, Open University Press 2007 ISBN 9780335217007 and 6994
Consumer Culture, Identity and Well-being: The Search for the ‘Good Life’ and the ‘Body Perfect’, Helgar Dittmar, Psychology Press Ltd. August 2007 ISBN 978-1841696089
Downshifting: a theoretical approach to living a simple life, F. Gandolfi and H. Cherrier, ICFAI University Press ISBN-10: 8131412539  ISBN-13: 978-8131412534

The links below will direct you to sites relating to ethical and marketing issues. Please send your favourite links to Fiona Harris by email. Please let us know if you discover any redundant or incorrect links. (Disclaimer: No responsibility is accepted for the content of these external links)