Welcome to the Entrepreneurial & Small Business Marketing SIG Webpage

Zubin Sethna SIG Co-Chair
Dr Zubin Sethna
Regent's University London
Roz Jones SIG Co-Chair
Dr Roz Jones
University of Birmingham

Event: 24th International Colloquium on Entrepreneurial and Small Business Marketing

‘Entrepreneurial Marketing and its Regional Impact’
Tuesday 8th January 2019, 9.00am – 5.00pm
Huddersfield Business School, University of Huddersfield, Queensgate, Huddersfield, West Yorkshire, HD1 3DH

An Invitation and Call for Papers

The Entrepreneurial and Small Business Marketing Special Interest Group invite both new and established researchers to attend a forthcoming colloquium on Tuesday 8th January 2019 at the University of Huddersfield Business School, in the heart of the West Yorkshire. We pride ourselves on having developed, over the years, an open, supportive meeting with a retreat-style environment combined with the rigour of an academic conference. During the day you will discuss your own research in-depth with other scholars in the field, have an opportunity to identify co-authors (for completed PhDs) and discuss and plan new joint research projects and joint publications in the field. The focus will be on encouraging leading insightful research in the field of entrepreneurial and small business marketing. As in previous years, we will once again take the opportunity to encourage a ‘round-table’ discussion as a platform for our research discussions. We will discuss and debate:

  • The evolution of entrepreneurial marketing theory and practice
  • Current issues in research in the field of entrepreneurial marketing and small business marketing
  • EM and its regional impact as a result of dialogue between industrial marketing and economic geography
  • Explore contributions of embryonic research and guide early career researchers in the development of innovative and impactful areas of the research field.
  • Move the research Agenda forward in terms of supporting researchers in the group in their individual research and publication strategies and ideas for collaborative research and publications opportunities.

During the day, we’ll also be hearing from two eminent invited speakers:

Professor John Nicholson, Professor of Management, University of Huddersfield
Topic: ‘The entrepreneurial firm in a regional context: A space odyssey’

Professor Saras Sarasvathy, Paul M. Hammaker Professor in Business Administration, University of Virginia, Darden School of Business
Topic: ‘Effectual Marketing: Implications for micro foundations of marketing and macro structures of markets’

For full details please download the event Programme: ESBM SIG Symposium Programme – 8th Jan 2019

The colloquium will be from 9am-5pm & will include a light lunch and refreshments through the day. Fees: A flat rate of £15 for all. To register for the event click here: https://www.store.hud.ac.uk/product-catalogue/conferences/business-school

For further information on the event email c.mccamley@hud.ac.uk


About the SIG

SIG Steering Committee: Dr Zubin Sethna, Dr Rosalind Jones, Prof. Audrey Gilmore, Prof. Jonathan Deacon, Prof. Eleanor Shaw, Dr Jackie Harris, Dr Elizabeth Heyworth-Thomas, Dr Nihar Amoncar.

On 20th April 2018 we held our 23rd International Colloquium on Entrepreneurial and Small Business Marketing ‘Entrepreneurial Marketing: a Global Perspective’ at the Centre for Research in Entrepreneurship and Marketing, University of South Wales Conference Centre, Treforest, South Wales. Going forward action points from plenary session and round table discussion included development of aims and objectives of the SIG for the future.

The aim of this SIG is to provide a critical mass of engaged scholarship and applied research in the field of Entrepreneurial Marketing, Research at the Interface of Marketing and Entrepreneurship and, Marketing in Small-and-Medium-Sized Enterprises (SMEs). This SIG has its own journal, the Journal of Research in Marketing and Entrepreneurship (JRME) published by Emerald.
The strategic objectives of the ESBMSIG are:

  • To assist PhD and early career researchers in developing and publishing research which is relevant and meaningful to critical debates in the EM field.
  • To continually develop our global research community by enhancing our academic research networks. Specifically in retaining and furthering connections with our sister SIG, The Entrepreneurial Marketing SIG of the American Marketing Association (AMA) and the Global Research Symposium of Research in Marketing and Entrepreneurship (GRSME).
  • To hold annual an EM track at the annual AM conference and to host at least one SIG event annually.
  • To create research opportunities for the group by developing Special Issues for targeted journals relevant to our field.
  • To create opportunities to enable development of research grant applications.
  • To engage with practitioners to inform practice as relevant to our field (research impact).
  • To engage with critical debate to influence and inform policy, in particular in respect to representation of SMEs in the UK and global economies (research impact).
  • To encourage stronger associations between universities, researchers and SMEs.

We would like to extend a warm welcome to all those interested in our field of research and you are welcome to join us at our colloquium and the SIG Track at the conference and to take part.

Zubin Sethna, Regent’s University London
Roz Jones, University of Birmingham