Welcome to the Empirical Replications & Generalisations in Marketing SIG Webpage

Francesca Dall'Olmo Riley SIG Chair
Professor Francesca Dall'Olmo Riley
Kingston University

Francesca Dall’Olmo Riley, the Empirical Replications and Generalisations SIG leader, would like to hear from anyone who is currently involved in empirical replications and generalisations research.

Mission statement

The mission of the SIG is to stimulate and encourage research aimed at knowledge consolidation and theory building in Marketing Science, via replications, re-analyses and critical evaluations of previously published research results, or meta-analysis and state-of-the art reviews. By its very nature, the Empirical Replications and Generalisations SIG is therefore cross-disciplinary within the Marketing science.

At the founders’ meeting, it was agreed that the new SIG will act as a fulcrum for academics involved and interested in replication and extension research via regular meetings, seminars and special conference sessions (e.g. at AM annual conferences and on a regional basis). An e-discussion group will also be set up. It is envisaged that lobbying of the Editors of UK Journals to invite and stimulate submissions of replication studies will be an essential activity of the group. The SIG will also enable and encourage contacts and joint research activities with non-UK academics involved in empirical generalisations. Endorsement and support by the Journal of Empirical Generalisations in Marketing Science will also be sought.

Members of the Academy of Marketing who are involved with either re-analyses and critical evaluations of previously published research results, or with meta-analysis and state-of-the art reviews are invited to join the SIG, by contacting Professor Francesca Dall’Olmo Riley.