Welcome to the Digital Marketing and Analytics SIG Webpage
Dr Delia Vazquez
University of Manchester
Dr Anabel Gutierrez Mendoza
University of Kent
Aims of the SIG
This SIG aims to become a hub for academics and digital marketing practitioners embracing a data-driven approach relevant to the evolving digital economy.
Objectives of the SIG
1. To stimulate academic debate through the dissemination of research findings, theoretical contributions, and successful business and educational practices among members
2. To nurture research collaborations between academics and industry practitioners.
3. To facilitate networking between researchers and interested doctoral students working within the area of digital marketing and analytics, both nationally and internationally.
4. To promote/facilitate the dissemination of Digital Marketing & Analytics research in a wide range of publications.