Emma Banister SIG Co-Chair
Emma Banister
Alliance Manchester Business School
Kathy Hamilton SIG Co-Chair
Kathy Hamilton
Strathclyde Business School
Maria Piacentini SIG Co-Chair
Maria Piacentini
Lancaster University Management School
Susan Dunnett SIG Co-Chair
Susan Dunnett
University of Edinburgh Business School

Event: Engaging with communities and practitioners for consumer research with social impact (CRSI)

Online workshop: Tuesday 7th July, 2-3pm

Workshop chairs: Kathy Hamilton (Strathclyde Business School), Emma Banister (Alliance Manchester Business School), Susan Dunnett (University of Edinburgh Business School), Maria Piacentini (Lancaster University Management School)

Marketing academics are increasingly seeking societal impact from their work yet still encounter problems in creating and sustaining meaningful relationships with those whom their work seeks to help. This online workshop, facilitated through Zoom, builds on the successful Consumer Research with Social Impact (CRSI) workshops at AM 2018 and 2019 which revealed that engaging with practitioners and social impact organisations presents a unique set of challenges. This workshop aims to further explore the challenges and issues faced by marketing academics as they work with a broad network of stakeholders for societal impact.

The workshop will take the form of a panel discussion with:

Professor Agnes Nairn, University of Bristol who is interested in issues related to marketing, ethics and the wellbeing of children and young people. She is particularly keen that her research is used to inform policy decisions and has served on a number of government panels on regulatory issues around digital marketing, social media gambling advertising and the promotion of high salt, sugar and fat food. She has also worked as an expert adviser to the United Nations on advertising and cultural rights.

Dr Martina Hutton, University of Winchester who focuses on the application of political economy, egalitarian theory and psychological health constructs and methods to examine the stress effects of economic inequality, deprived consumption and marketplace exclusion. As an experienced qualitative PEFT researcher (Participatory, Emancipatory, Feminist, Transformative), she actively engages with diverse groups of people experiencing economic difficulties and the community stakeholders who represent their interests.

Dr Eric Carlin is Director of SHAAP (Scottish Health Action on Alcohol Problems), a partnership of the Medical Royal Colleges in Scotland and the Faculty of Public Health. He is also a Teaching Fellow at University of Edinburgh. He has a PhD in Youth Studies and his research interests include alcohol and drugs and youth transitions in contexts of disadvantage. In his own words: “For me, alcohol charms, tempts, seduces and sometimes destroys, which is why it is my favourite and most feared drug.”

The panel members will briefly outline their projects and engagement with communities and/or social impact organisations and then take questions. We would like to solicit questions in advance of the workshop via the registration email address.

The workshop is free to attend. To register and receive the zoom login details please email crsisig@gmail.com

This workshop is designed as an Academy of Marketing Consumer Research with Social Impact (CRSI) SIG activity but is open to all with interests in this area.

To keep up to date with activities, follow us on Twitter @SocialImpactSIG or join us on our LinkedIn group.


Welcome to the Consumer Research with Social Impact SIG. Our aim is to bring together consumer researchers working on socially impactful work. Academic consumer research that has social impact is becoming more visible, fuelled by the momentum of the Transformative Consumer Research movement, and changing measures of academic success, such as REF. Countries around the world face a range of pressing social issues where consumer researchers can contribute, for example, research that reveals ways to improve well-being for those who are in positions of vulnerability. The SIG will provide a forum for consumer researchers, teachers and practitioners who want to develop and share knowledge about the contextual areas in which social impact is demonstrated/claimed, the forms that social impact can take, and methodological and theoretical approaches to social impact.

The Consumer Research with Social Impact Special Interest Group has six objectives:

  • To stimulate academic debate through the dissemination of research findings, theoretical contributions, and successful social impact business/third sector practices among members.
  • To share best methodological practice for marketing academics pursuing socially impactful consumer research and create a supportive community for members.
  • To facilitate interaction between marketing academics and representatives from social impact organisations (e.g. third sector employees, policy makers, business people).
  • To develop and share resources for teaching that address social impact issues as they apply to marketing and consumer research.
  • To develop expertise on approaches to framing, publishing, and representing research that is socially impactful.
  • To build capacity for new theoretical, methodological and substantive developments and identify specific opportunities for future research collaboration on special sessions, special issues, publications and research projects, research funding bids.