Welcome to the Consumer Psychology & Cross-Cultural Research SIG Webpage

Nina Michaelidou SIG Chair
Nina Michaelidou
Loughborough University
Deputy Chair
Debbie Keeling
University of Sussex
Nikoletta-Theofania Siamagka Deputy Chair
Nikoletta-Theofania Siamagka
Aristotle University, Greece

Event

2021 AUS-Chalhoub Symposium on Luxury Marketing and Branding

November 15-16, 2021, Dubai and Sharjah, UAE

American University of Sharjah is home to the Chalhoub Group Professorship in Luxury Brand Management, a center of excellence for research and teaching in luxury marketing. This boutique event aims to bring together the latest thinking in the theory and practice of luxury marketing and to provide a platform for collaborative research work and insightful exchange of ideas between international scholars and practitioners.
We invite extended abstracts from academics and practitioners for consideration for presentation. The best papers presented at the conference will be invited to submit a full paper for publication consideration in a special issue of Journal of Strategic Marketing (A rated in 2019 ABDC list). The deadline for submission of full papers for the JSM special issue will be February 28, 2022.

Abstracts must be submitted by April 30, 2021.

For more information download the Event Details and Call for Papers: 5th AUS Luxury Symposium 2021


Membership

If you would like to join the Consumer Psychology & Cross-Cultural Research SIG, please contact Dr Nina Michaelidou.