Welcome to the Consumer Psychology & Cross-Cultural Research SIG Webpage

Nina Michaelidou SIG Chair
Nina Michaelidou
Loughborough University
Deputy Chair
Debbie Keeling
University of Sussex
Nikoletta-Theofania Siamagka Deputy Chair
Nikoletta-Theofania Siamagka
Aristotle University, Greece

Event

International Symposium on Consumer Personality in Contemporary Contexts

13th-14th September 2019

Following the success of previous events, the Academy of Marketing Consumer Psychology and Cross-Cultural Research SIG is holding an international symposium on 13th-14th September 2019, at the Aristotle University of Thessaloniki in Greece.

Venue: Aristotle University of Thessaloniki, Greece
Aristotle University of Thessaloniki is the largest university in Greece. The main campus is located in the centre of the city of Thessaloniki and consists of 10 faculties and 40 Schools. The Department of Economics is amongst the oldest departments in Greece and offers both undergraduate, postgraduate and PhD programmes.

The City of Thessaloniki
The city of Thessaloniki is the second largest city in Greece and is located in the northern part of the country. Thessaloniki is a melting pot of cultures, a feature that is reflected in its architecture and cuisine. Almost 2,300 years old, Thessaloniki has weathered many waves of merchants, migrants and marauders, but with more than 150.000 students it maintains a youthful energy. It’s a city you can simply walk around, take in the sights, enjoy the sea and stop for excellent food.

Aim and Focus of the Symposium
The symposium aims to foster a network amongst academics, PhD researchers and practitioners in the area of consumer research. The theme of the symposium is on consumer personality in contemporary contexts, and it is linked to a Special Issue of the Journal of Consumer Behaviour (with submission deadline 15th February 2020). Participants at the symposium will also have an opportunity to attend a “Meet the Editors” session, where editors/associate editors of high-impact journals (i.e. International Marketing Review, Journal of Consumer Behaviour etc.), will discuss submissions and offer advice.

We invite theoretical and empirical work on [but not limited to] the following topics:

  • The role of self-identity, identity-expressiveness and self-concept in consumer behaviour and consumption
  • Variety, novelty and sensation seeking in varied consumer behaviour contexts
  • Need for cognition/emotion in consumption
  • The role of need for uniqueness, cognition and affect in consumer choice and brand purchase
  • Consumer innovativeness and opinion leadership
  • The impact of personality, self-identity and self-concept on consumer behaviour in the context of experiential marketing
  • New technological environments (e.g. social media, mobile apps) and the interaction with personality
  • The role of self-construal on consumer interactions with brands.
  • Advances in understanding personality traits in relation to health and wellbeing
  • Personality trait influences and self-concept considerations in the decision to buy domestic versus foreign products.

Submission Guidelines

Abstracts (350 words) submitted for presentation at the symposium should be submitted via the symposium’s website by August 4th 2019 at 5pm. In order to cover costs a fee of 170 euros [190 euros for non-members of the Academy of Marketing] is charged for participation. You do not have to present your research and can just come along to network with other researchers and academics. You do not have to be a current member of the Academy of Marketing to participate, although we would encourage you to join. To become a member of the Academy of Marketing follow this link: https://www.academyofmarketing.org/membership/

The fee will cover refreshments and meals during the symposium, including the dinner in the evening of 13th September 2019. For more information visit the event website: http://iscp2019.org

Special Issue Call for Papers – Journal of Consumer Behaviour

Contemporary Personality Perspectives in Consumer Behaviour

Guest Editors: Dr Nina Michaelidou and Dr Nikoletta Theofania Siamagka

Over the past decades and in recent years, there has been impactful scholarly research on how psychological constructs impact consumer behaviour (e.g., Barone, Miniard, & Romeo, 2000; Campbell, & Winterich, 2018; Grewal, Hmurovic, Lamberton, & Reczek, 2019; Häfner, 2004; Schmitt, Brakus, & Zarantonello, 2015; Youn & Kim, 2019). However, research specifically on personality in contemporary contexts is very scarce, particularly within the discipline of marketing and consumer behaviour. Personality is a powerful tool, which is said to explain behaviour in multiple contexts (e.g., digital, health, social, wellbeing etc). Interestingly, despite the relevance of personality in explaining behaviour, we currently lack sufficient understanding of the personality mechanisms that shape consumer behaviour. As consumer interactions with each other and with brands change, the need to revisit the impact of personality on consumer behaviour becomes of outmost importance. An increasing number of scholars call for more systematic research in the area, including the structure and interactions of personality in different contexts as well as new methodological approaches (e.g., Bock, Eastman, & Eastman, 2018; Huynh, & Olsen, 2015; Lynn, Muzellec, Caemmerer, & Turley, 2017). This special issue constitutes a platform, where innovative research will be provided in order to enhance understanding of how personality theory impacts choices, behaviours, and consumption. In summary, the aim of this special issue is to offer insights into the contemporary interconnections between personality and behaviour/consumption in varied contexts.

The guest editors invite submissions offering new studies and original insights into the links between these research areas. All rigorous conceptual and empirical works are welcome, and suggested topics include but are not limited to:

    • The role of self-identity, identity-expressiveness and self-concept in consumer behaviour and consumption
    • Variety, novelty and sensation seeking in consumer behaviour context
    • Need for cognition/emotion in consumption
    • The role of need for uniqueness, cognition and affect in consumer choice and brand purchase
    • Consumer innovativeness and opinion leadership
    • The impact of personality, self-identity and self-concept on consumer behaviour in the context of experiential marketing
    • New technological environments (e.g. social media, mobile apps) and the interaction with personality
    • The role of self-construal on consumer interactions with brands
    • Advances in understanding personality traits in relation to health and wellbeing
    • Personality trait influences and self-concept considerations in the decision to buy domestic versus foreign products

The deadline for submissions is February 15th, 2020. Manuscripts should be submitted through the Journal’s editorial system.

References:

Barone, M. J., Miniard, P. W., & Romeo, J. B. (2000). The influence of positive mood on brand extension evaluations. Journal of consumer Research, 26(4), 386-400.
Bock, D. E., Eastman, J. K., & Eastman, K. L. (2018). Encouraging consumer charitable behavior: The impact of charitable motivations, gratitude, and materialism. Journal of Business Ethics, 150(4), 1213-1228.
Campbell, M. C., & Winterich, K. P. (2018). A framework for the consumer pychology of morality in the marketplace. Journal of Consumer Psychology, 28(2), 167-179.
Grewal, L., Hmurovic, J., Lamberton, C., & Reczek, R. W. (2019). The self-perception connection: why consumers devalue unattractive produce. Journal of Marketing, 83(1), 89-107.
Häfner, M. (2004). How dissimilar others may still resemble the self: Assimilation and contrast after social comparison. Journal of Consumer Psychology, 14(1-2), 187-196.
Huynh, M. T. X., & Olsen, S. O. (2015). Personality, Personal Values, and Consumer Participation in Self‐Production: The Case of Home Meal Preparation. Psychology & Marketing, 32(7), 709-724.
Lynn, T., Muzellec, L., Caemmerer, B., & Turley, D. (2017). Social network sites: Early adopters’ personality and influence. Journal of Product & Brand Management, 26(1), 42-51.
Schmitt, B., Brakus, J. J., & Zarantonello, L. (2015). From experiential psychology to consumer experience. Journal of Consumer Psychology, 25(1), 166-171.
Youn S, & Kim H. (2019). Effects of construal level and need for cognition on consumers’ responses to temporally framed benefits. Journal of Consumer Behaviour,1–16.

Membership

If you would like to join the Consumer Psychology & Cross-Cultural Research SIG, please contact Dr Nina Michaelidou.