Welcome to the Brand, Identity & Corporate Reputation SIG Webpage

SIG Chair
Dr Joana César Machado
Universidade Católica Porto, Portugal
Stuart Roper SIG Deputy Chair
Professor Stuart Roper
University of Huddersfield, UK

15th Global Brand Conference

Branding in a Time of Radical Transformation
Conference Dates: 4th – 6th May 2022
Conference Venue: Sheffield Hallam University, Sheffield, UK

Authors wishing to present a competitive paper are invited to submit an extended abstract (1400-1700 words) by 16th November, 2021

See full Submission Guidelines and Key Dates here: https://blogs.shu.ac.uk/gbc2021/2021/06/18/call-for-papers-2/

After the conference, the authors of competitive papers can submit their accepted and revised papers for review to a Special Issue of Business Ethics: A European Review

Please visit the Conference website: https://blogs.shu.ac.uk/gbc2021/ for full details


The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.