Welcome to the Brand, Identity & Corporate Reputation SIG Webpage
Dr Joana César Machado
Universidade Católica Porto, Portugal

Professor Stuart Roper
University of Huddersfield, UK
15th Global Brand Conference
Branding in a Time of Radical Transformation
Conference Dates: 4th – 6th May 2022
Conference Venue: Sheffield Hallam University, Sheffield, UK
Authors wishing to present a competitive paper are invited to submit an extended abstract (1400-1700 words) by 16th November, 2021
See full Submission Guidelines and Key Dates here: https://blogs.shu.ac.uk/gbc2021/2021/06/18/call-for-papers-2/
After the conference, the authors of competitive papers can submit their accepted and revised papers for review to a Special Issue of Business Ethics: A European Review
Please visit the Conference website: https://blogs.shu.ac.uk/gbc2021/ for full details
The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:
- to provide opportunities for discussion;
- to support researchers and lecturers, to link with international networks of similar SIGs;
- to promote the publication of research papers;
- to promote dialogue between practitioners and academics;
- to facilitate networking between research students and other new researchers.