Brand, Identity & Corporate Reputation SIG

SIG Chair

Dr Joana César Machado, Universidade Católica Porto, Portugal

SIG Deputy Chair

Professor Stuart Roper, Northumbria University, UK

About the SIG

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

to provide opportunities for discussion;
to support researchers and lecturers, to link with international networks of similar SIGs;
to promote the publication of research papers;
to promote dialogue between practitioners and academics;
to facilitate networking between research students and other new researchers.