Welcome to the Brand, Identity & Corporate Reputation SIG Webpage

Stuart Roper SIG Chair
Professor Stuart Roper
University of Huddersfield

14th Global Brand Conference – Call for Papers

Start-ups, Arts and Creative Industries: Fresh Perspectives on Brands
Conference Dates: 8th-10th May 2019
Conference Venue: HWR Berlin (Berlin School of Economics and Law), Germany
Deadline for Submissions:  5th November 2018

With a special issue of the Journal of Marketing Management attached, the 14th Global Brand Conference (GBC) will be held in Berlin and hosted by HWR Berlin (Berlin School of Economics and Law) on 8th-10th May, 2019. Berlin, the German capital, is one of the most spirited cities of our times, a well-established home for creatives and creative-minded people and an international hotspot for hip brands. Among Berlin’s many institutions of higher education, the HWR Berlin, with around 11,000 students, works to achieve a combination of high-level intensive research into a range of areas with a clear practical application, all performed to the most exacting of quality standards and embedded in a strong network of international academic exchange.

The Global Brand Conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group, has developed a reputation for being one of the world’s leading academic conferences on branding in the last fifteen years. At this event, top branding experts from around the world come together to debate and develop the state-of-play in branding theory and application.

Conference Website: http://gbc2019.berlin/


The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.