Welcome to the Brand, Identity & Corporate Reputation SIG Webpage

SIG Chair
Dr Joana César Machado
Universidade Católica Porto, Portugal
Stuart Roper SIG Deputy Chair
Professor Stuart Roper
University of Huddersfield, UK

15th Global Brand Conference

Branding in a Time of Radical Transformation
Conference Dates: 13 – 15 May 2020
Conference Venue: Sheffield Hallam University, Sheffield, UK
When we think of revolutions, we think of the French Revolution and the Russian Revolution. But the fact is that, these days, every year is revolutionary. Today, even a thirty year old can honestly tell disbelieving teenagers, ‘When I was young, the world was completely different’. (Yuval Noah Harari, 2011)

We live in a time of continuous, rapid and radical transformation. This is evident across all aspects of the modern social order and manifests in myriad ways, from geo-political upheavals, to sweeping social, cultural and environmental changes, disruptive events and processes in politics, economies, societies, sectors and markets, and the decentralisation and democratisation of power, influence, innovation and creativity. In some instances, it is also apparent in powerful counterforces towards, for example, centralisation, homogenisation and isomorphism, and in the reinvention, repurposing and reinterpretation of people, places, objects and ideas. At the micro-level, the lives and experiences of individuals are being, or may soon be, radically transformed by scientific and technological changes in ways that are often difficult to predict, understand and control.

Against this background, the theme of the 15th Global Brand Conference will be ‘Branding in a time of radical transformation’, and contributors are encouraged to consider and examine the relationship between brands, branding and radical transformation.

The 15th Global Brand Conference also specifically invites and encourage branding, identity and reputation related submissions on a specialist sub-theme entitled ‘Critical perspectives on sustainability in a time of radical transformation’.

The aim of the 15th Global Brand Conference is therefore three-fold: i) To consider and examine the relationship between brands, branding and radical transformation; ii) to critically consider this is the context of sustainability in particular; and iii) to further the development of knowledge, theory and practice in the field of branding, identity and reputation management. We thus invite original research and in-depth conceptual papers on the conference theme, the sub-theme, and on all aspects of brand, identity and reputation.

Full Details – Conference website

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.