Welcome to the Brand, Identity & Corporate Reputation SIG Webpage

Stuart Roper SIG Chair
Professor Stuart Roper
University of Huddersfield

13th Global Brand Conference – Call for Papers

Branding in the Digital Age: Innovation & Responsibility
Conference Dates: 2-4 May 2018
Conference Venue: Newcastle Business School, Northumbria University
Deadline for Submissions:  The deadline for submission has been extended to 30th November

In May 2018, the 13th Global Brand Conference (GBC) will be hosted by Newcastle Business School, Northumbria University. We are an AACSB and EPAS accredited modern business school with over 25 year’s track record in higher education, based in the heart of the historic and vibrant city of Newcastle Upon Tyne.

The Global Brand Conference of the Academy of Marketing’s Brand Identity and Corporate Reputation Special Interest Group, has developed a reputation for being one of the world’s leading academic conferences on branding in the last fifteen years. At this event, top branding experts from around the world come together to debate and develop the state-of-play in branding theory and application.

Download the full details: The Global Brand Conference 2018 call for papers
Conference Website: https://www.northumbria.ac.uk/about-us/news-events/events/2018/05/13th-global-brand-conference-2018/


The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

  • to provide opportunities for discussion;
  • to support researchers and lecturers, to link with international networks of similar SIGs;
  • to promote the publication of research papers;
  • to promote dialogue between practitioners and academics;
  • to facilitate networking between research students and other new researchers.