Brand, Identity & Corporate Reputation SIG

SIG Chair

Dr Joana César Machado, Universidade Católica Porto, Portugal

SIG Deputy Chair

Professor Stuart Roper, Northumbria University, UK

Brand, Identity and Corporate Reputation SIG Global Brand Conference 2026

Nineteenth Global Brand Conference of the Brand, Identity and Corporate Reputation SIG

Conference theme: Human and AI driven branding
Hosted by: Brand, Identity and Corporate Reputation SIG
When: 6-8th May 2026
Where: Oxford Brookes Business School
Conference Website for full details and call for papers: https://www.gbc2026oxfordbrookes.org/
Deadline for Abstracts (extended abstract should be between 1,400–1,700 words): 6 November 2025. Submit via the Conference website.
Registration: Early Bird 6 March, final deadline 14 April

About the SIG

The Special Interest Group is now well established as a focal point for both academics and practitioners with an interest in branding, which is our main aim. Our objectives are:

to provide opportunities for discussion;
to support researchers and lecturers, to link with international networks of similar SIGs;
to promote the publication of research papers;
to promote dialogue between practitioners and academics;
to facilitate networking between research students and other new researchers.