At present there are 22 Special Interest Groups, and these are listed below.
- Arts, Heritage, Nonprofit & Social Marketing SIG
- Asia-Pacific Marketing SIG
- B2B SIG
- Brand, Identity & Corporate Reputation SIG
- Consumer Psychology & Cross-Cultural Research SIG
- Doctoral SIG
- E-Marketing SIG
- Empirical Replications & Generalisations in Marketing SIG
- Entrepreneurial & Small Business Marketing SIG
- Ethics & Marketing SIG
- Fashion Marketing & Consumption SIG
- Market Segmentation & Target Market Strategy SIG
- Marketing Communications SIG
- Marketing Education SIG
- Marketing of Higher Education SIG
- Place Marketing & Branding SIG
- Political Marketing SIG
- Qualitative Inquiry in Marketing SIG
- Services & CRM SIG
- Sports & Event Marketing SIG
- Sustainability SIG
- Tourism Marketing SIG
To join a Special Interest Group, or update your SIG preferences, please log in to the website and update your Membership preferences.
If you wish to start a Special Interest Group, please contact the SIG Co-ordinator Jacqueline Lynchabout the proposal procedure.