At present there are 22 Special Interest Groups, and these are listed below.

  • Arts, Heritage, Nonprofit & Social Marketing SIG
  • Asia-Pacific Marketing SIG
  • B2B SIG
  • Brand, Identity & Corporate Reputation SIG
  • Consumer Psychology & Cross-Cultural Research SIG
  • Doctoral SIG
  • E-Marketing SIG
  • Empirical Replications & Generalisations in Marketing SIG
  • Entrepreneurial & Small Business Marketing SIG
  • Ethics & Marketing SIG
  • Fashion Marketing & Consumption SIG
  • Market Segmentation & Target Market Strategy SIG
  • Marketing Communications SIG
  • Marketing Education SIG
  • Marketing of Higher Education SIG
  • Place Marketing & Branding SIG
  • Political Marketing SIG
  • Qualitative Inquiry in Marketing SIG
  • Services & CRM SIG
  • Sports & Event Marketing SIG
  • Sustainability SIG
  • Tourism Marketing SIG

To join a Special Interest Group, or update your SIG preferences, please log in to the website and update your Membership preferences.

If you wish to start a Special Interest Group, please contact the SIG Co-ordinator Jacqueline Lynchabout the proposal procedure.