Generating Impact from Research in Marketing

Marketing Trust & AM Impact Funding Initiative

Congratulations to the successful projects for 2021:

Jack Coffin, University of Manchester and Finola Kerrigan, University of Birmingham – Marketing Short Stories: A Podcast Series

Kathy Hamilton and Juliette Wilson, University of Strathclyde – Age-Friendly Servicescapes: Building Inclusive Markets for Older Consumers

Martina Hutton, University of Winchester – Radical community response-ability: Learning partnerships with Others

Congratulations to the successful projects for 2019:

Emma BanisterSMEs and Shared Parental Leave (SPL): Impacting policy & employers, Alliance Manchester Business School



Claire McCamley, Fiona Cheetham, Brendan Canavan and John LeverConversations with local tourism stakeholders: visualising destination Kirklees, University of Huddersfield