Academy of Marketing Research Funding 2017

The successful projects are:

The role of generativity in the transference of family heirlooms
Navdeep Athwal, University of Sheffield Management School

AM2017 Research Funding Recipient Sarah-Louise MitchellTelling a Different Story: How Storytelling by Charity Brands Signals Typicality and Differentiation
Sarah-Louise Mitchell (pictured, right), Henley Business School, University of Reading

Commercialising Tribal Celebrities: How are Tribal Markets Legitimised?
Rebecca Watkins, Cardiff University

Going in circles? Mainstreaming Engagement in The Circular Economy
Kat Duffy, University of Glasgow

From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media
Elvira Bolat, Bournemouth University,

AM2017 Research Funding recipients Teresa Heath and Elizabeth NixonThe influence of the imagination: examining the role of daydreaming in encouraging responsible consumption
Teresa Heath & Elizabeth Nixon (pictured, right), University of Nottingham