Academy of Marketing Research Funding 2017

The successful projects are:

The role of generativity in the transference of family heirlooms
Navdeep Athwal, University of Sheffield Management School

Telling a Different Story: How Storytelling by Charity Brands Signals Typicality and Differentiation
Sarah-Louise Mitchell, Henley Business School, University of Reading

Commercialising Tribal Celebrities: How are Tribal Markets Legitimised?
Rebecca Watkins, Cardiff University

Going in circles? Mainstreaming Engagement in The Circular Economy
Kat Duffy, University of Glasgow

From Compassion to Defence: Exploring Service Brands’ Trust Repair Mechanisms across Traditional and Digital Media
Elvira Bolat, Bournemouth University,

The influence of the imagination: examining the role of daydreaming in encouraging responsible consumption
Teresa Heath & Dr Elizabeth Nixon, University of Nottingham