Academy of Marketing Research Funding 2018

Congratulations to the successful projects:

Photo of Lisa O'Malley, Stephanie Anderson, Amy Goode and Anne Marie DohertyStephanie Anderson, University of Glasgow & Amy Goode, University of Stirling:
‘It takes a village’: Crafting Continuity through Community-driven Informal Economies (ECR)


Madeline Powell, University of Sheffield:
Relationship Building in Social Enterprise: Social Value Creation and Financial Sustainability

Rahul Chawdhary, Kingston University:
Investigating the boomerang effect of recipient’s reaction to sender’s recommendation on the sender’s own firm and self-related outcomes: moderating effect of narcissism and involvement (ECR)

Photo of Lisa O'Malley, Helen Bruce, Emma Banister and Anne Marie DohertyHelen L Bruce, Lancaster University and Emma Banister, Alliance Manchester Business School:
Community-Level Consumer Vulnerability: Examining Life in a Nuclear Community


Katie Dunn, Sheffield Hallam University:
Does online chatter matter? The moderating role of user-generated content on consumer trust and scepticism towards corporate social responsibility communication (ECR)

Martina Hutton, University of Winchester:
Narratives of Vulnerability: Disrupted Consumption Lives of Ex-offenders

Adele Gruen, Goldsmiths, University of London:
The Strategic Role of Consumption in New Ways of Working: the Case of Coworking (ECR)