2026 Research Grants

Closing date for applications is noon (GMT) on 16 March 2026.

The Academy of Marketing Research Committee in collaboration with the Marketing Trust will support research capacity development within the Academy through the 2026 Academy of Marketing / Marketing Trust Research Grant Funding scheme. The Committee invites members of the Academy of Marketing to submit research proposals for funding of up to £5,000 on any marketing topic. The Academy will make up to 5 awards, 1 of which will be reserved for Early Career Researchers. Research proposals can cover any aspect of research in the broad area of marketing.

All applications must meet the requirements detailed in the funding documentation:

It is a condition of the funding that the research be completed in time for presentation at the July 2027 Academy of Marketing Annual Conference. An amount equal to the conference fee for one person from each successful application will be provided for attendance at the 2027 Academy of Marketing Annual Conference (other expenses for conference attendance will need to be met by the attendee). This amount will be in addition to the funds requested in the research proposal. Successful applicants must submit a short (maximum 4000 words) final report to the Chair of the Academy of Marketing Research Sub-Committee by Friday 8th October 2027.

Each proposal will be independently assessed by two reviewers, at least one of whom is a subject specialist. The final selection of proposals to be funded will be made by the members of the AM Research Sub-Committee. Successful applicants for the funding will be announced via email and at the Academy of Marketing Conference in Manchester in July 2026.

Key dates:

• December 2025 – Full details of the funding process and how to submit a proposal will be made available
• 16 March 2026 – Noon (GMT) deadline for submission of proposal forms via online form – the link to the form will be available from this page
• 1 May 2026 – Applicants will be emailed regarding the outcome of their application
• 9 July 2026 – Formal announcement of the successful proposals at the Academy of Marketing AGM, being held at Etihad Stadium Manchester.
• 31 October 2026 – Deadline for return of the signed Funding Award Letter and first Claim.
• July 2027 – A presentation on the activities undertaken and impact achieved to date will need to be presented at the Academy of Marketing’s 2026 annual conference.
• 12 October 2027 – deadline for final report.
• 1 December 2027 – deadline for the final monetary claim.

Please note that all submissions to the Academy of Marketing (Conference papers, Funding Proposals etc.) must comply with the Academy of Marketing AI Policy.