Academy of Marketing Research Sub-Committee

Lisa O'Malley Research Sub-Committee Chair
Professor Lisa O'Malley
University of Limerick

The AMRC’s  goal is to enhance the quality and standing of research in marketing through facilitating members’ research activities.

Its major activities include:

  • Heightening the awareness of the contribution of research in marketing
  • Lobbying to influence funding and other bodies
  • Development of the research in marketing infrastructure through inter alia workshops, seminars and training programmes
  • Establishing and contributing to international research networks
  • Assisting in the dissemination of the results of research in marketing
  • Funding new initiatives in research in marketing