The aim of this activity is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing.

The outcomes of the Teaching Research and Development Grants are to:

  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and development that have relevance to marketing.

AM Teaching Research and Development Grants 2020

The Academy of Marketing is pleased to confirm a new round of funding for research into Teaching & Learning for 2020.
Application deadline date: 12 Noon GMT 20 April 2020 to admin@academyofmarketing.org

The aim of this grant scheme is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing. The outcomes of the Teaching Research and Development Grants are to:

  • Allow for research into teaching, learning and assessment practices that enhance student learning and engagement;
  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and developments that have relevance to marketing educators.

Bids this year should focus on the theme of our 2020 Academy of Marketing Conference at Edge Hill University, “20/20 Vision” (July 7-9, 2020)
The 53rd Academy of Marketing Conference is calling for cutting edge research in Marketing. We want to capture the exciting ideas being developed by those currently within the discipline as well as those working on the most outer points of interest. The conference will consider the unnerving and shifting tides of change with regard to emergent intradisciplinary paradigms; innovation, decline and rejuvenation. We will encourage research, which contests dominant and forgotten or hidden thoughts, feelings, logic and reason. This is an opportunity to present and call into question hard economic, sociocultural and environmental assumptions which underpin marketing decision making feelings, logic and reason.

In 2020 it is our contention that perfect vision is needed to understand marketing. We need 20/20 vision with new, different perspectives to enable us to respond and adapt to our fast changing environment. For this theme, we welcome papers that look back into the past of marketing, but we also want to encourage a focus on the future. Research on issues such as sustainability and responsibility as well as those exploring the digital and virtual world are increasingly valued and important concepts within marketing which need to be refined and interrogated with insights from other disciplines. In short, we welcome all that is deemed visionary, from the norms to the obscure and unorthodox.

Funding amount
The maximum funding for any one project will normally be £3,000, with an additional £500 (approx.) offered to cover the fee for the Academy of Marketing Conference in 2021.

Proposals are welcomed up to the £3000. Whilst it is recognized that this is a relatively small amount, it is hoped that institutions will provide match funding for bids or support grant winners in other tangible ways that will allow the work to be undertaken and completed. Please note that there are limited funds and so this is a highly competitive process.

Full details can be found in the Grant Documentation

Documentation


2019 Documentation