The aim of this activity is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing.

The outcomes of the Teaching Research and Development Grants are to:

  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and development that have relevance to marketing.

AM Teaching Research and Development Grants 2018

The Academy of Marketing is pleased to announce a new round of funding for research into
Teaching & Learning for 2018.

Application deadline date: Noon GMT Friday 4 May 2018 to admin@academyofmarketing.org

Documentation

Full details: AM 2018 Announcement Teaching Research and Development Grants

The aim of this grant scheme is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing. The outcomes of the Teaching Research and Development Grants are to:

  • Allow for research into teaching, learning and assessment practices that enhance student learning and engagement;
  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and developments that have relevance to marketing educators.

Bids this year should focus on the theme of our 2018 Academy of Marketing Conference in Stirling, “Marketing the Brave” (July 2-5, 2018)

The 51st Academy of Marketing Conference challenges marketing scholars to be brave in both thought and deed through exploring insightful theoretic concepts, designing and employing rigorous research approaches and generating innovative solutions to bold issues such as: sustainable business practices, responsible consumption and marketplace inclusion. The marketing community will be able to provide an understanding of and offer explanations to the substantive post-Brexit issues for marketing, policy makers, and society at large”. – Conference Website

Marketing can bring insights into how to manage, promote and position issues of concern to society. In their lives and work, our graduates will be exposed to these issues and may have opportunities to apply their marketing knowledge to projects aimed at mitigating and solving societal problems. Are we preparing our students for this challenge?

Your submission should demonstrate pedagogy projects that develop our student’s understanding of challenging societal and global issues and/or develops the higher level and critical thinking skills that are needed to help mitigate or solve the associated problems facing populations around the world.

The maximum funding for any one project will normally be £3,000, with an additional £500 (approx.) offered to cover the fee for the Academy of Marketing Conference in 2019.