The aim of this activity is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing.

The outcomes of the Teaching Research and Development Grants are to:

  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and development that have relevance to marketing.

AM Teaching Research and Development Grants 2018

Congratulations to the recipients of the 2018 awards:

Lucy Gill-Simmen and Isabella Chaney, Royal Holloway, University of London:
The Evolving Role of the Modern Day Marketer: Curriculum Design for Employability in Marketing

Ben Marder, Caroline Marchant, Mary Brennan, Rona Doig, Pauline Ferguson; University of Edinburgh:
Going ‘Agile’: Examining the use of the SCRUM methodology to enhance collaborative learning within marketing

Mazia Yassim and Ewa Krolikowska-Adamczyk, University of Greenwich:
Developing socially conscious students: Can social consciousness be embedded through teaching?

AM2018 Teaching Research Development Grant Recipient Andrew Paddison, pictured with Anne Marie DohertyAndrew Paddison, University of Strathclyde; Lucy Gill-Simmen, Royal Holloway; Michael Harker, University of Strathclyde; Neil Kelley, Leeds Beckett University:
Exploring Signature Pedagogies in Marketing