The aim of this activity is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing.
The outcomes of the Teaching Research and Development Grants are to:
- Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
- Facilitate review of current practices and the development of recommendations;
- Disseminate educational methods which others might use; and
- Raise the profile and awareness of pedagogic research and development that have relevance to marketing.
AM Teaching Research and Development Grants 2018
Congratulations to the recipients of the 2018 awards:
Lucy Gill-Simmen and Isabella Chaney, Royal Holloway, University of London:
The Evolving Role of the Modern Day Marketer: Curriculum Design for Employability in Marketing
Ben Marder, Caroline Marchant, Mary Brennan, Rona Doig, Pauline Ferguson; University of Edinburgh:
Going ‘Agile’: Examining the use of the SCRUM methodology to enhance collaborative learning within marketing
Mazia Yassim and Ewa Krolikowska-Adamczyk, University of Greenwich:
Developing socially conscious students: Can social consciousness be embedded through teaching?
Andrew Paddison, University of Strathclyde; Lucy Gill-Simmen, Royal Holloway; Michael Harker, University of Strathclyde; Neil Kelley, Leeds Beckett University:
Exploring Signature Pedagogies in Marketing