The aim of this activity is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing.

The outcomes of the Teaching Research and Development Grants are to:

  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and development that have relevance to marketing./li>

AM Teaching Research and Development Grants 2017

The Academy of Marketing is pleased to announce a new round of funding for research into
Teaching & Learning for 2017.

Application deadline date: Noon GMT Friday 5 May 2017 to admin@academyofmarketing.org

The aim of this grant scheme is to support and encourage pedagogic research into evidence-based practices of innovative and effective learning, teaching and assessment methods related to marketing. The outcomes of the Teaching Research and Development Grants are to:

  • Allow for research into teaching, learning and assessment practices that enhance student learning and engagement;
  • Provide evidence-based examples of innovative and effective practice in learning teaching and assessment;
  • Facilitate review of current practices and the development of recommendations;
  • Disseminate educational methods which others might use; and
  • Raise the profile and awareness of pedagogic research and developments that have relevance to marketing educators.

Bids this year should focus on the theme of our 2017 Academy of Marketing Conference in Hull: Freedom Through Marketing: Looking Back, Going Forward
“The 50th Academy of Marketing Conference is calling for the transformational power of marketing to be used to make the world a more equitable place, embracing cultural diversity, breaking down boundaries and helping those that do not have a voice. We call on our brightest minds to engage with us in using marketing theory to establish freedom from inequality, injustice and oppression and to build a more peaceful world. And we ask the marketing community to reflect back on the theories of marketing and reassess how they might be used for the greater good”.-AM Conference Website, 2017.

The goals of a University education go beyond subject knowledge and skills. Ideally graduates will have had the opportunity to broaden and deepen their understanding of the bigger issues that societies face in the 21st Century.  But are we exposing our students to these issues and engaging them in the debates?

Your submission should demonstrate research projects that address pedagogy that develops marketing student’s understanding of challenging societal and global issues and/or develops the higher level and critical thinking skills that are needed to help mitigate or solve the associated problems facing populations around the world.

NOTE:  With respect to the pedagogic approach(es) suggested in the proposal, we expect all applicants to have reviewed the wider learning, teaching and assessment literature in higher education in addition to that in marketing.

Funding amount
The maximum funding for any one project will normally be £3,000, with an additional £500 (approx.) offered to cover the fee for the Academy of Marketing Conference in 2018.

Proposals are welcomed up to the £3000. Whilst it is recognized that this is a relatively small amount, it is hoped that institutions will provide match funding for bids or support grant winners in other tangible ways that will allow the work to be undertaken and completed. Please note that there are limited funds and so this is a highly competitive process.

How to Apply

Proposals can only be accepted from individuals or teams employed in departments of UK Higher Education Institutions delivering HE programmes in Marketing. Joint proposals from more than one institution are welcomed.
All named applicants must be paid-up members of the Academy of Marketing at the time of application.

All applications must meet the requirements given in the Funding Announcement document, and must be submitted using the Proposal Form:

Supporting Documentation: