Professor Malcolm McDonald Student Essay Prize 2017

The Academy of Marketing offers you the chance to win the 2017 Professor Malcolm McDonald Student Essay Competition. This year’s written essay must discuss the following:

According to the Harvard Business Review, all products today are excellent, so this is no longer the route to sustainable competitive advantage. If this is true, what is the route to sustainable competitive advantage?

The competition is open to all undergraduates and postgraduates studying marketing in a Higher Education Institution Business School. Entries are limited to one per student. The work must be original and authored by the student submitting the work. You should follow the usual format for an essay.

Entries will be judged against the following criteria. They should:

  • be well written in terms of structure, grammar and spelling
  • not exceed the 2,000 word length limit
  • show an understanding of relevant theoretical concepts
  • demonstrate an understanding of how theory applies to practice through the use of examples.

The prize is £400 and will be awarded to the winner at the Academy of Marketing Conference Gala Dinner in Hull on 5th July 2017. The Academy will pay up to £100 in expenses for the winner to attend the dinner.

Deadline for submissions is midnight GMT 8 May 2017.

Submissions should be by email (along with a completed copy of the Entry Form) to the Academy of Marketing Administrative Office at admin@academyofmarketing.org

Submissions should be in Word format and should be virus checked before submission. To submit your paper, click the “Submit” button at the end of the Entry Form. This will create an email to the AM Administrative Office with the form as an attachment. Please also add your essay to the email as an attachment. You can add your own message to the email before sending.

Terms and Conditions
By submitting my essay to the competiton, I confirm that I am the sole author of the essay and that it is an original work. The Academy of Marketing reserves the right to verify the originality of submissions using plagiarism detection software. I grant the Academy of Marketing a non-exclusive licence to reproduce the paper in the Academy of Marketing Newsletter and on the Academy of Marketing website. The Conference Host and the Academy of Marketing reserve the right to use the name and photographs of the prize winner for marketing and publicity purposes, unless the prizewinner specifically notifies the Academy otherwise. Please also see the AM Privacy Policy and Terms and Conditions.


Professor Malcolm McDonaldThe annual competition is open to all undergraduate and postgraduate students studying marketing in a higher education institution business school, and is named after Professor Malcolm McDonald, a leading academic authority on marketing strategy. He has been named as one of the UK’s top ten business consultants by the Times.

He is also an Emeritus Professor at Cranfield and visiting professor at various business schools in the UK.

For enquiries please contact Paul Harrigan