The 2010 Conference was entitled
and was hosted by Coventry University Business School from 6 to 8 July 2010.
The organising committee, chaired by Professor Amanda Broderick (Visiting Professor of Marketing, Coventry Business School), consisted of the whole team in the Coventry University Business School’s Marketing and Advertising Applied Research Group.
Keynote Speakers: (click here to see more information about the keynote speakers and their speeches)
Russell W Belk, Professor of Marketing, Schulich School of Business, York University, Toronto, Canada
Rachel Elnaugh, Entrepreneur, Writer and Author, Business Speaker and Consultant and Mentor
Professor Emeritus Michael J Baker, University of Strathclyde Business School, Glasgow, Scotland