The Academy of Marketing is a Learned Society catering for the needs of marketing researchers, educators and professionals. The organisation’s primary purpose is the advancement of Marketing knowledge as a rounded discipline and profession.

With respect to the Annual Conference the guiding Principles and Philosophy of the Academy of Marketing are:

1. To provide a forum for the presentation and evaluation of research undertaken by the members of the Academy and those subscribing to its objectives.
2. To provide a network for research in marketing principally for those working in the United Kingdom and Ireland.
3. To foster a broad variety of methodological approaches and research issues in marketing and encourage cross-fertilisation between approaches.
4. To keep the total cost of the Conference affordable for the members of the Academy.
5. To support young researchers in the field of marketing, particularly through the organisation of a Doctoral Colloquium immediately prior to the main Conference.
6. To develop an agenda of research topics and integrate this with the Academy’s ongoing research activities.
7. To recognise contributions to the marketing discipline.
8. To carry out any activity which the Academy considers in any way to promote any or all of the purposes as set out above.

The Annual Conference is the major event held under the brand of the Academy. As such it is integral to the services offered to our membership and it is vital that the event is managed in a professional way by the Conference Host.

Tendering Process

We are currently seeking an Academy of Marketing Annual Conference host for 2022. The document (Academy of Marketing Conference Proposal Form 2022)  details expectations of conference hosts, their responsibilities and information required for inclusion in a conference host proposal document. Applications will be considered from Universities based in the UK and Ireland.

All proposals will be considered by the Academy of Marketing Executive Committee. The Committee meets three times per annum, normally December, March, and July. Proposals can be discussed with the Chair, Professor Anne Marie Doherty, and Dr Anne Foy, Academy of Marketing Administrator, at any time prior to submission of the formal proposal.

Proposals for hosts for the Annual Academy of Marketing Conference 2022 must be submitted no later than 1 February 2020, to Dr Anne Foy, Academy of Marketing Administrative Office These proposals will be discussed at the Executive Committee meeting to be held in March 2020 and a decision on the 2022 conference host will be announced at the AGM in July 2020.

Please download the Academy of Marketing Conference Proposal Form 2022 which includes full details of the Academy’s expectations and the Proposal process.