Marketing the Brave
University of Stirling
2-5 July 2018

Online Registration is now open

Please ensure that you complete all questions on the Registration form. Conference Accommodation can be booked as part of the Registration process – please read the Accommodation information below.

The Outline Programme and Provisional Schedule are online

Click here for online Registration

Please note that authors who had papers accepted with revisions can register for the conference if they have re-uploaded their paper

Main Conference Fee

(Does not include Accommodation)
£495 for Early Bird Registrations (booked before 4 May 2018)
£545 for Registrations booked after 4 May 2018
£300 day rate

Doctoral Colloquium

Bursaries are available to assist full-time Doctoral Students to attend the Doctoral Colloquium (DC) at AM2018. Please note that only a limited number of bursaries are available. Applications close 23rd April 2018, and applicants will be informed of the outcome of their application by email after this date. The application form will be sent to Doctoral Students who have a paper accepted for presentation at the Colloquium.


Conference Accommodation can be booked as part of the Registration Process.

Please note the Conference can only guarantee accommodation on campus for bookings made before 18th May 2018. Following this date, accommodation booking will be open to the general public (so may or may not be available).

There are 2 options available:

Delegates may of course make their own arrangements regarding Accommodation. Local Tourist information is available from:
Please note that details of accommodation and links to third-parties are given for information purposes only. Inclusion does not constitute a recommendation by the University of Stirling or the Academy of Marketing, and the University of Stirling and the Academy do not accept responsibility for arrangements made with any accommodation or third-party provider.

Booking Terms and Conditions and Data Protection Information

Please note, by submitting a paper to be reviewed, the author(s) are indicating that at least one of the authors will attend the conference and present the paper. Any papers not presented by an author/co-author will not be published in the Conference Proceedings.

All attendant presenters must register for the AM2018 Conference and pay the registration fee by the required date (Friday 1 June 2018), or their paper will be withdrawn.

AM2018 Conference – Data Protection Information and Booking Conditions