Marketing the Brave
University of Stirling
2-5 July 2018
AM2018 Best Paper in Conference (Sustainability Track)
Andreea Oniga
Promoting Pro-environmental Behaviour through the Marketing Use of Implementation Intentions
Sponsored by Journal of Marketing Management
AM2018 Most Innovative Paper in Conference (Consumer Culture Theory Track)
Gary Sinclair, Norah Campbell & Sarah Browne
Apocalyptic objects: The Bug-out Bag as an Emblematic Object of Extreme Preparation
Sponsored by the Marketing Trust
AM2018 Arts and Heritage Track Prize
Victoria Rodner
Institutionalizing Entrepreneurs – The Case of Brazil’s Forum for Cultural Rights
AM2018 Business to Business Track Prize
Jessica Kolodziej & Kyoko Fukukawa
Valuable Leads: Marketing Automation In The Case Of a B2B Company
Sponsored by Westburn, Journal of Customer Behaviour
AM2018 Critical Marketing Track Prize
Oliver Moss & Tom Mordue
Understanding the power of the Hardy angling brand: an investigation of the symbolic, material and natural relations that have made a global icon
Sponsored by SAGE
AM2018 E Marketing and Digital Marketing Track Prize
Nigel Coates & Janet Ward
Developing Cultural Competence in a Highly Interactive Social Media Environment
Sponsored by StratX
AM2018 Entrepreneurial & Small Business Marketing Track Prize
Sarah Lord Ferguson, Leyland Pitt, Ian McCarthy & Emily Rousseau
Scaling a Hobby Business: The Case of JM Reid Bamboo Rods
AM2018 Tourism Track Prize
Andrew Dean
The Enchanted Snake and the Forbidden Fruit: Ayahuasca ‘Fairy Tale’ Tourism
Sponsored by The National Wallace Monument
AM2018 Marketing Communications Track Prize
Jacqueline Lynch
Breaking Boundaries: Is Team Diversity Changing in Ad Agencies? An Exploratory Investigation
AM2018 Marketing of Higher Education Track Prize
Leonie Muders, Eleftherios Alamanos & Sjoerd Beugelsdijk
The Country of Origin effect in the context of Higher Education. The implications of Brexit on students’ attitudes towards UK Universities
AM2018 Services and Customer Relationship Marketing Track Track Prize
Mohamed Sobhy Temerak & Nermeen Elsaadany
How do customers’ perceptions of the firm and other customers predict their proactive and reactive helping behavior?
AM2018 Consumer Behaviour Track Prize
Tony Garry, Tracy Harwood & Jason Boomer
Value transformation in the ‘let’s play’ gaming sub-culture
Sponsored by Pearson
AM2018 Sustainability Track Prize
Breda McCarthy & Hong-Bo Liu
Food waste within eco-friendly households: modelling the factors that have an impact on food waste levels
Sponsored by Westburn, Social Business
AM2018 Marketing Research and Methodology Track Prize
Sarah Forbes & Mark Avis
Construct Creation from Research Questions
AM2018 Non-Profit and Social Marketing Track Prize
Abi Badejo, Mohammad Kadir, Krzysztof Kubacki & Bo Pang
A Systematic Literature Review of Qualitative Research Methods in Social Marketing
AM2018 Consumer Culture Theory Track Prize
Ronnie Das
Marketplace Mythology and the Politics of Identity
Sponsored by SAGE
Other Photographs from the Conference are available to view online