Marketing the Brave
University of Stirling
2-5 July 2018

The Academy of Marketing Doctoral Colloquium is a forum for doctoral students to meet and discuss their work with each other and experienced researchers. It will take place on Monday 2 July immediately prior to the Academy of Marketing 2018 conference. The colloquium will be held in a collaborative, open and friendly atmosphere. All topics and methodological approaches within the broad field of marketing and consumer behaviour are welcome and doctoral students at different stages of their research can apply to participate.

Doctoral presentations at the colloquium will take place in parallel tracks based on the conceptual and/or methodological focus of the participants work alongside the stage of their doctoral work. In addition there will be faculty presentations designed to help students plan and manage their dissertation process.



Marketing Trust logoThanks to the generous support of the Marketing Trust (, bursaries are available to assist full-time Doctoral Students to attend the Doctoral Colloquium (DC) at AM2018.

The Marketing Trust’s objective is the advancement, for the benefit of the public, of education, practical training and research into the art and science of marketing.

George Maglaras Doctoral Colloquium Chair
Dr George Maglaras