Marketing the Brave
University of Stirling
2-5 July 2018

This page will contain all the latest documentation for the AM2018 Conference. Please note that document versions are dated, and that updated versions may be released. 

Outline Programme

Outline Programme V3/30-06-2018 AM2018 Conference Outline Programme 30062018


AM 2018 Schedule 13062018

Guidelines for Presenters

AM2018 Guidelines for Presenters

Delegate Joining Instructions

AM2018 Delegate joining instructions


Conference Hashtag is #AMStirling2018
Tweets from @StirManSchool and @Acad_Marketing


On registration, delegates that have not had a paper accepted to take part in a workshop will be given the option to register to attend a workshop as an observer. Places will be allocated on a first come, first served basis. The listing of workshops is as follows:

Workshop List – Tuesday

  • Artificial Intelligence in Marketing – The field, research directions, and methodological issues: Ana Isabel Canhoto, (Brunel University London) and Daniela Castillo, (University of Malta)
  • Drawing Robust Conclusions from Quantitative Research in Marketing: Facts, Fads, and Faiths: Matthew Robson (Leeds University Business School), Nick Lee (Warwick Business School) and John Cadogan (Loughborough University School of Business and Economics)
  • Full immersion: unpacking consumer phenomena through ethnographic research: Russell Belk (Schulich Business School, York University) and Victoria Rodner (University of Stirling)
  • Gender, marketing and consumer research: Helen Woodruffe-Burton, Máire O Sullivan and Francesca Sobande (Edge Hill University)
  • Seeking Sustainable Futures in Marketing and Consumer Research: Iain Davies (University of Bath) and Caroline J. Oates (University of Sheffield)
  • Social media for pedagogy and developing cohort identity: Experiences, challenges and future directions: Joanne Bates (Birmingham Business School, University of Birmingham)

Workshop List – Wednesday

  • Consumer Research with Societal Impact: Kathy Hamilton (University of Strathclyde) and Emma Banister (University of Manchester)
  • Sounding Out Marketing and Consumption: Gretchen Larsen (Durham University) and Maurice Patterson (University of Limerick)
  • Space and place in marketing and consumer research: Dominic Medway (Manchester Metropolitan University – Workshop in association with the AM Place Marketing & Branding SIG)
  • Student Engagement and the Marketing Curriculum: A Dilemma for All: Nigel Coates (University of Northumbria) and Yvonne Dixon-Todd (University of Sunderland)
  • Understanding the visual in marketing and consumer research: Finola Kerrigan (University of Birmingham), Natalia Yannopoulou (Newcastle University) and Leonie Lynch (University of Limerick)
  • Who will be the retailers of tomorrow?: Isabelle Collin-Lachaud (MERCUR, University of Lille and SKEMA Business School) and Jonathan Reynolds (OXIRM, Saïd Business School, University of Oxford)

Meet the Editors

AM2018 Meet the Editors