AM2016 Arts & Heritage Marketing Track Prize
Tom Mordue, Newcastle Business School & Noel Dennis, York St John Business School; Performing Jazz and Negotiating the Jazz Constellation
AM2016 B2B Marketing Track Prize
Ateeque Shaikh, Symbiosis Centre for Management and Human Resource Development; Role of perceived fairness in managing opportunism in franchisor-franchisee relationship: A franchisee perspective from emerging market
AM2016 Brand, Identity & Corporate Reputation Track Prize
Denghua Yuan, Newcastle Business School, Zhibin Lin, Guangdong University of Foreign Studies & Ran Zhuo, Jilin Agricultural University; In search of effective crisis response strategies: Does crisis type play a role?”
AM2016 Consumer Behaviour Track Prize
Hatice Kizgin, Nigel Coates, Andrew Robson, Newcastle Business School; The impact of ethnic identity and bi-dimensional identification on consumption: A Turkish-Dutch assessment
AM2016 Consumer Behaviour Track Prize
Birgitta Sandberg, Leila Hurmerinta, Henna Leino, University of Turku; Colouring outside the lines: Incorporating incidental emotions into the concept of emotional value
AM2016 Consumer Culture Theory Track Prize
Chloe Steadman, Emma Banister & Dominic Medway, University of Manchester; Who wants to live forever? Exploring the entanglements between bodies, time, and consumption practices
AM2016 Critical Marketing Track Prize
Andrew Dean, Nick Ellis, Durham University Business School & Victoria Wells, Sheffield University Management School; Making Sense of Nanotechnology: The Homophilous/Heterophilous Marketer
AM2016 E-Marketing & Digital Marketing Track Prize
Jamie Carlson, Alexander Taylor, Mohammad Rahman, The University of Newcastle, Australia; Feel the vibe: assessing value-in-the-brand-page-experience and its impact on customer engagement behaviours with brands in social media
AM2016 E-Marketing & Digital Marketing Track Prize
Denitsa Dineva, Jan Breitsohl, Brian Garrod, Aberystwyth University; Not radical enough? A netnographic study on corporate conflict management strategies in online communities
AM2016 Entrepreneurial & Small Business Marketing Track Prize
Jacqueline Harris, University of South Wales; Radical Marketing - a metamodernist perspective
AM2016 Ethics & Marketing Track Prize
Mihaela Bishop, Phil Megicks & John White, University of Plymouth; ‘Waste not, want not': initial attitudinal insights into domestic food waste behaviour
AM2016 International Marketing Track Prize
Alessandro de Nisco, University of International Studies of Rome; Exploring the relationship among economic animosity, nationalism, consumer ethnocentrism and product-country images in the context of the Euro crisis
AM2016 Marketing Case Studies Track Prize
Shannon Elizabeth Jones (Parker domnick hunter Filtration and Separation Division), Nigel Coates, Fraser McLeay, James Cunningham (Northumbria) ; From Engineering to Market Led Customer Centric Value Propositions in a MNC Subsidiary: A Case Study of Parker domnick hunter Filtration and Separation Division
AM2016 Marketing Communications Track Prize
Helen Robinson, Kingston Business School, Kingston University; Media Multitasking; an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia
AM2016 Marketing of Higher Education Track Prize
Elvira Bolat, Helen O'Sullivan & Chindu Sreedharan, Bournemouth University; Radicalising the Marketing of Higher Education: Learning from students-generated social media data
AM2016 Marketing Pedagogy Track Prize
David Ross Brennan, Lynn Vos, University of Hertfordshire; Epistemological beliefs: Issues for marketing educators
AM2016 Marketing Pedagogy Track Prize
David Brown, Ian Charity, Andrew Robson, Northumbria University; Multicultural HE Student Perspectives of Factors in International Marketing Simulation Efficacy
AM2016 Marketing Research & Methodology Track Prize
Finola Kerrigan, Andrew Hart and Kathryn Waite; Through the lens: developing a filmic methodology for marketing and consumer research
AM2016 Marketing Segmentation & Target Marketing Strategy Track Prize
Juerg Hari & Elisabeth Pirsch, Zurich University of Applied Sciences; Women are scaredy-cats and men are conquerors? Gender Specifics in financial investments
AM2016 Non-Profit & Social Marketing Track Prize
Ellie Descatoires & Andrew Parsons, Auckland University of Technology; Engaging in Social Change
AM2016 Place Marketing & Branding Track Prize
Heather Skinner, Institute of Place Management; Business Tourists’ Perceptions of National and Capital City Brands: A comparison between Dublin / Republic of Ireland, and Cardiff / Wales
AM2016 Political Marketing Track Prize
Robert Ormrod, Aarhus University; Stakeholders in the Political Marketing Context
AM2016 Radical Marketing Track Prize
Amina Djedidi, Université Paris-Est; “Oppositional loyalty of the individual: shifting from dyadic to triadic perspective of loyalty”
AM2016 Radical Marketing Track Prize
Douglas Brownlie, University of Dundee; “Radical New Labour: Marketing work as Identity Consumerism”
AM2016 Retail Marketing Track Prize
Cathy Parker, Nikos Ntounis, Ed Dargan, Manchester Metropolitan University & Simon Quin, Institute of Place Management; Radical marketing and the UK High Street: A new typology of towns
AM2016 Sports & Events Marketing Track Prize
Driving’ Online & ‘Putting’ Offline: An Exploratory Typology Of Golfers And Their Buying Behaviour In A Multichannel Environment
AM2016 Tourism Marketing Track Prize
Brendan Paddison & Rebecca Biggins, York St John University; Advocating community integrated destination marketing planning in heritage destinations. A working paper on the case of York
