AM2015 Conference: The Magic in Marketing
Prize Winners

AM2015 Best Paper in Conference Award
A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality and Centrality of PlayStephen R. O’Sullivan, Avi Shankar
Sponsored by Journal of Marketing Management
AM2015 Arts & Heritage Marketing Track Prize
Marketplace transformation of classical music tastes: Insights from the Bridgewater Hall concert placeAlexandros Skandalis, Emma Banister, John Byrom (Manchester Business School)
Sponsored by Arts and the Market
AM2015 B2B Marketing Track Prize
Pricing strategies for new business-to-business productsKostis Indounas (Athens University of Economics and Business)
Sponsored by Journal of Customer Behaviour

AM2015 Brand, Identity & Corporate Reputation Track Prize
Exploring the stories that simple metaphors reveal about charity brandsSarah Mitchell, Moira Clark (Henley Business School)
Sponsored by Oxford University Press
AM2015 Consumer Behaviour Track Prize
An exploration of green and not-so-green consumers: Furthering our understanding of green consumption behavioursStephanie Hooper, Micael-Lee Johnstone (Victoria University of Wellington)
Sponsored by Kemmy Business School

AM2015 Consumer Culture Theory Track Prize
Exploring Embodiment through the Senses: A Case in High-Risk LeisureStephen Murphy (University of Limerick)
Sponsored by Consumption Markets & Culture

AM2015 Critical Marketing Track Prize
Once Upon a Time there was a consumer…: stories of magic and the magic of storiesTeresa Heath (Nottingham University Business School), Matthew Heath (3D Laser Mapping)
Sponsored by Sage
AM2015 E-Marketing & Digital Marketing Track Prize
Of old witches, pigeonholes and online magic! An empirical update of the female silver surferJan Breitsohl, David Dowell (Aberystwyth University)
Sponsored by Kemmy Business School

AM2015 Entrepreneurial & Small Business Marketing Track Prize
Small Business MarketingAM2015 Track Prize: The Digital Orientation of European SMEs: Initial findings from an International StudySarah Quinton, Ana Canhoto (both Oxford Brookes University); Sebastian Molinillo (University of Malaga, Spain); Rebecca Pera (University of Piedmont, Italy); Tribikram Budhathoki (Oxford Brookes University)
Sponsored by Kemmy Business School

AM2015 Ethics & Marketing Track Prize
To revel in someone else’s misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspectiveNathalia C. Tjandra (Edinburgh Napier University, Lukman Aroean (Bournemouth University), Yayi Suryo Prabandari (Universitas Gadjah Mada)
Sponsored by Kemmy Business School
AM2015 International Marketing Track Prize
Internationalising the Student Experience - Applying Relationship Marketing to UK Business Schools in order to overcome Psychic Distance: The case of a French/UK RelationshipJessica Lichy (IDRAC Research, IDRAC Business School), Tony Conway (Manchester Metropolitan University Business School)
Sponsored by Oxford University Press
AM2015 Marketing Case Studies Track Prize
A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation- Killowen Farm Case StudyChristina O'Connor (Maynooth University), Geraldine Lavin (Adjunct Lecturer, Maynooth University & DCU), Helen Meade, Dermot Styles (both Killowen)
Sponsored by The Case Centre
AM2015 Marketing Communications Track Prize
Branded Flash Mobs, Youtube and Understanding the Effects of Viewer Attitudes on Brand EquityPhilip Grant (Universidad de los Andes), Elsamari Botha (University of Cape Town), Jan Kietzmann (Simon Fraser University)
Sponsored by Kemmy Business School

AM2015 Marketing of Higher Education Track Prize
Digging Deeper: Exploring Mental Models of University ChoiceKatrin Obermeit, Markus Reihlen (Leuphana University of Lüneburg)
Sponsored by Kemmy Business School

AM2015 Marketing Pedagogy Track Prize
Tweet dreams are made of this, who are we to disagree?Sukhbinder Barn (Middlesex University)
Sponsored by Higher Education Academy

AM2015 Marketing Research & Methodology Track Prize
Critically Optimising a Relationship Marketing Programme: The Case of a Commercial BankIrute Daukseviciute, Lyndon Simkin (Henley Business School)
Sponsored by Kemmy Business School

AM2015 Non-Profit & Social Marketing Track Prize
An examination of daily behaviour using the International Physical Activity QuestionnaireSarah Forbes (University of Birmingham); Damien Mather, Kirsten Robertson, Rob Lawson (all University of Otago)
Sponsored by Kemmy Business School

AM2015 Place Marketing & Branding Track Prize
The exploratory study of the relationship between social problems and place brand perceptionsShannon Elizabeth Jones (Newcastle Business School, Northumbria University), Krzysztof Kubacki (Griffith University)
Sponsored by Journal of Place Management and Development
AM2015 Political Marketing Track Prize
Political disengagement and political hypocrisy: A hidden connectionIrene Prete, Gianluigi Guido (both University of Salento); Phil Harris (University of Chester), Luigi Piper (University of Salento)
AM2015 Retail Marketing Track Prize
Mobile Shopping Services– The magic spell in multi-channel retailing?Manel Bourkaib, Ana Canhoto (Oxford Brookes University), Steve Chen (University of Southampton)
Sponsored by Kemmy Business School
AM2015 Services & Customer Relationship Marketing Track Prize
Transgressions of Halal-Certified Service Providers: An Exploration of Consumer Forgiveness and Responses among Muslims in MalaysiaYit Sean Chong, Pervaiz Ahmed (Monash University Malaysia)
Sponsored by Kemmy Business School
AM2015 Sports & Events Marketing Track Prize
Gentle giant or elitist bully? Intended and realised stakeholders' perceptions of the Olympic brand personalityClaire den Hertog, Nathalia C. Tjandra, Eleni Theodoraki (Edinburgh Napier University)
Sponsored by Kemmy Business School
AM2015 Strategic Marketing Track Prize
An Evolutionary Approach to New Product Launch LiteratureSusan Hart, Yuan Yuan Jiang (University of Strathclyde)
Sponsored by Journal of Strategic Marketing

AM2015 The Magic in Marketing Track Prize
Magical Transformation! A ‘raw’ embodied experience on retreatMichelle Dunne (KBS University of Limerick), Maurice Patterson (University of Limerick), Lisa O'Malley (University of Limerick)
Sponsored by Kemmy Business School

AM2015 Tourism Marketing Track Prize
Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentionsJamie Carlson, PJ Rosenberger III (both University of Newcastle, Australia); Mohammad Rahman (Shandong University, P.R. China)
Sponsored by National Centre for Tourism Policy Studies

AM2015 Best Doctoral Colloquium Paper
Consumer revenge at unfair treatment: the role of emotionEleni-Maria Gemtou (University of Bath), sponsored by the Marketing Trust

AM2015 Best Doctoral Colloquium Literature Review
Loyalty and online communitiesChinedu Obiegbu (Durham University), sponsored by The Marketing Review