AM2015 Conference: The Magic in Marketing
Prize Winners

AM2015 Best Paper in Conference Award

AM2015 Best Paper in Conference Award

A Critical Reconceptualisation of Marketplace Cultures: The Ambiguity of Sociality and Centrality of Play
Stephen R. O’Sullivan, Avi Shankar
Sponsored by Journal of Marketing Management

AM2015 Arts & Heritage Marketing Track Prize

Marketplace transformation of classical music tastes: Insights from the Bridgewater Hall concert place
Alexandros Skandalis, Emma Banister, John Byrom (Manchester Business School)
Sponsored by Arts and the Market

AM2015 B2B Marketing Track Prize

Pricing strategies for new business-to-business products
Kostis Indounas (Athens University of Economics and Business)
Sponsored by Journal of Customer Behaviour
AM2015 Brand, Identity & Corporate Reputation Track Prize

AM2015 Brand, Identity & Corporate Reputation Track Prize

Exploring the stories that simple metaphors reveal about charity brands
Sarah Mitchell, Moira Clark (Henley Business School)
Sponsored by Oxford University Press

AM2015 Consumer Behaviour Track Prize

An exploration of green and not-so-green consumers: Furthering our understanding of green consumption behaviours
Stephanie Hooper, Micael-Lee Johnstone (Victoria University of Wellington)
Sponsored by Kemmy Business School
AM2015 Consumer Culture Theory Track Prize

AM2015 Consumer Culture Theory Track Prize

Exploring Embodiment through the Senses: A Case in High-Risk Leisure
Stephen Murphy (University of Limerick)
Sponsored by Consumption Markets & Culture
AM2015 Critical Marketing Track Prize

AM2015 Critical Marketing Track Prize

Once Upon a Time there was a consumer…: stories of magic and the magic of stories
Teresa Heath (Nottingham University Business School), Matthew Heath (3D Laser Mapping)
Sponsored by Sage

AM2015 E-Marketing & Digital Marketing Track Prize

Of old witches, pigeonholes and online magic! An empirical update of the female silver surfer
Jan Breitsohl, David Dowell (Aberystwyth University)
Sponsored by Kemmy Business School
AM2015 Entrepreneurial & Small Business Marketing Track Prize

AM2015 Entrepreneurial & Small Business Marketing Track Prize

Small Business MarketingAM2015 Track Prize: The Digital Orientation of European SMEs: Initial findings from an International Study
Sarah Quinton, Ana Canhoto (both Oxford Brookes University); Sebastian Molinillo (University of Malaga, Spain); Rebecca Pera (University of Piedmont, Italy); Tribikram Budhathoki (Oxford Brookes University)
Sponsored by Kemmy Business School
AM2015 Ethics & Marketing Track Prize

AM2015 Ethics & Marketing Track Prize

To revel in someone else’s misfortune? An exploration of the perception of Indonesian smokers towards tobacco marketing - A virtue ethics perspective
Nathalia C. Tjandra (Edinburgh Napier University, Lukman Aroean (Bournemouth University), Yayi Suryo Prabandari (Universitas Gadjah Mada)
Sponsored by Kemmy Business School

AM2015 International Marketing Track Prize

Internationalising the Student Experience - Applying Relationship Marketing to UK Business Schools in order to overcome Psychic Distance: The case of a French/UK Relationship
Jessica Lichy (IDRAC Research, IDRAC Business School), Tony Conway (Manchester Metropolitan University Business School)
Sponsored by Oxford University Press

AM2015 Marketing Case Studies Track Prize

A Recipe for Success: When Traditional Yogurt meets Marketing & Innovation- Killowen Farm Case Study
Christina O'Connor (Maynooth University), Geraldine Lavin (Adjunct Lecturer, Maynooth University & DCU), Helen Meade, Dermot Styles (both Killowen)
Sponsored by The Case Centre

AM2015 Marketing Communications Track Prize

Branded Flash Mobs, Youtube and Understanding the Effects of Viewer Attitudes on Brand Equity
Philip Grant (Universidad de los Andes), Elsamari Botha (University of Cape Town), Jan Kietzmann (Simon Fraser University)
Sponsored by Kemmy Business School
AM2015 Marketing of Higher Education Track Prize

AM2015 Marketing of Higher Education Track Prize

Digging Deeper: Exploring Mental Models of University Choice
Katrin Obermeit, Markus Reihlen (Leuphana University of Lüneburg)
Sponsored by Kemmy Business School
AM2015 Marketing Pedagogy Track Prize

AM2015 Marketing Pedagogy Track Prize

Tweet dreams are made of this, who are we to disagree?
Sukhbinder Barn (Middlesex University)
Sponsored by Higher Education Academy
AM2015 Marketing Research & Methodology Track Prize

AM2015 Marketing Research & Methodology Track Prize

Critically Optimising a Relationship Marketing Programme: The Case of a Commercial Bank
Irute Daukseviciute, Lyndon Simkin (Henley Business School)
Sponsored by Kemmy Business School
AM2015 Non-Profit & Social Marketing Track Prize

AM2015 Non-Profit & Social Marketing Track Prize

An examination of daily behaviour using the International Physical Activity Questionnaire
Sarah Forbes (University of Birmingham); Damien Mather, Kirsten Robertson, Rob Lawson (all University of Otago)
Sponsored by Kemmy Business School
AM2015 Place Marketing & Branding Track Prize

AM2015 Place Marketing & Branding Track Prize

The exploratory study of the relationship between social problems and place brand perceptions
Shannon Elizabeth Jones (Newcastle Business School, Northumbria University), Krzysztof Kubacki (Griffith University)
Sponsored by Journal of Place Management and Development

AM2015 Political Marketing Track Prize

Political disengagement and political hypocrisy: A hidden connection
Irene Prete, Gianluigi Guido (both University of Salento); Phil Harris (University of Chester), Luigi Piper (University of Salento)

AM2015 Retail Marketing Track Prize

Mobile Shopping Services– The magic spell in multi-channel retailing?
Manel Bourkaib, Ana Canhoto (Oxford Brookes University), Steve Chen (University of Southampton)
Sponsored by Kemmy Business School

AM2015 Services & Customer Relationship Marketing Track Prize

Transgressions of Halal-Certified Service Providers: An Exploration of Consumer Forgiveness and Responses among Muslims in Malaysia
Yit Sean Chong, Pervaiz Ahmed (Monash University Malaysia)
Sponsored by Kemmy Business School

AM2015 Sports & Events Marketing Track Prize

Gentle giant or elitist bully? Intended and realised stakeholders' perceptions of the Olympic brand personality
Claire den Hertog, Nathalia C. Tjandra, Eleni Theodoraki (Edinburgh Napier University)
Sponsored by Kemmy Business School

AM2015 Strategic Marketing Track Prize

An Evolutionary Approach to New Product Launch Literature
Susan Hart, Yuan Yuan Jiang (University of Strathclyde)
Sponsored by Journal of Strategic Marketing
AM2015 The Magic in Marketing Track Prize

AM2015 The Magic in Marketing Track Prize

Magical Transformation! A ‘raw’ embodied experience on retreat
Michelle Dunne (KBS University of Limerick), Maurice Patterson (University of Limerick), Lisa O'Malley (University of Limerick)
Sponsored by Kemmy Business School
AM2015 Tourism Marketing Track Prize

AM2015 Tourism Marketing Track Prize

Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions
Jamie Carlson, PJ Rosenberger III (both University of Newcastle, Australia); Mohammad Rahman (Shandong University, P.R. China)
Sponsored by National Centre for Tourism Policy Studies
AM2015 Best Doctoral Colloquium Paper

AM2015 Best Doctoral Colloquium Paper

Consumer revenge at unfair treatment: the role of emotion
Eleni-Maria Gemtou (University of Bath), sponsored by the Marketing Trust
AM2015 Best Doctoral Colloquium Literature Review

AM2015 Best Doctoral Colloquium Literature Review

Loyalty and online communities
Chinedu Obiegbu (Durham University), sponsored by The Marketing Review