The Magic in Marketing
University of Limerick, Ireland
7-9 July 2015

To and fro we leap
And chase the frothy bubbles
While the world is full of troubles and anxious in its sleep
Come away, O human child
To the waters and the wild
W.B. Yeats: The Stolen Child

Truly inspirational marketing brings brands to life through the magic of ideas, imagination and storytelling. The Academy of Marketing Conference 2015, hosted by the University of Limerick, aimed to explore those dimensions of our craft that are magical, from the cabbalistic to the fantastical, from the astonishing to the preternatural. We encouraged contributions that addressed the mystical, marvellous and miraculous in marketing theory and practice.

The University of Limerick is a young, energetic, and internationally focussed university. Its mission is to promote learning in an environment that encourages innovation and upholds the principles of free enquiry and expression. Situated on a superb riverside campus with the River Shannon as a unifying focal point, the University boasts outstanding recreational, cultural and sporting facilities that further enhance the learning and working environment.

The Conference Proceedings are available online at
ISBN: 9781905952649

Conference Photos are online at AM2015 Conference Facebook page

The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust ( in funding Academy of Marketing Doctoral Colloquium Bursaries

Lisa O'Malley Conference Chair
Professor Lisa O'Malley
Maurice Patterson Doctoral Colloquium Chair
Dr Maurice Patterson
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