AM2014 Arts & Heritage Marketing Track Prize
Chelsea Bailey, David Arnott, University of Warwick Narrative Transportation and Existential Authenticity: A conceptual model of their role in the marketing of literary heritage tourism sponsored by Emerald, presented by Richard Whitfield.
AM2014 Nonprofit and Social Marketing Track Prize
Jessica Wyllie, Jamie Carlson, Philip Rosenberger III, University of Newcastle Should I or Shouldn't I...Help-Seeking for my Mental Wellbeing sponsored by Wiley, presented by Steve Hardman and Roger Bennett
AM2014 Asia Pacific Marketing Track Prize
Lalitha Kirsnan, Griffith University Examining the Socio-Cultural Factors, other Barriers and Facilitators of Pro-Environmental Behaviour among Singaporean sponsored by Bournemouth University, presented by Kaouther Kooli
AM2014 B2B Track Prize
Emanuel Said, Emma K. Macdonald, Hugh N. Wilson, Cranfield University School of Management How organizations translate customer insight into marketing action sponsored by Journal of Customer Behaviour, presented by Kaouther Kooli and Anne Foy
AM2014 Brand, Identity and Corporate Reputation Track Prize
Mark Fowlestone, Mulitply, Maktoba Omar, Nathalia C Tjandra, Edinburgh Napier University Learning from the Dead: Investigating today's branding conundrums using insights from yesterday's brands sponsored by Oxford University Press, presented by Anthony Hey
AM2014 Competitive Intelligence, Analysis & Strategy Track Prize
Jacqueline Lynch, University of Westminster Creativity in Marketing - a lost cause or new possibilities? sponsored by Bournemouth University, presented by Kaouther Kooli
AM2014 Consumer Culture Theory Track Prize
Andrew Lindridge, The Open University Business School, Toni Eagar, National University of Australia The rise, death and resurrection of a celeactor: What Ziggy Stardust and David Bowie tells us about celebrity and market emancipation sponsored by Bournemouth University, presented by Georgiana Grigore
AM2014 Consumer Research Track Prize
Raffaele Filieri, Northumbria University Shilling in online reviews: An exploratory study on consumer attitude and behaviour with promotional reviews sponsored by Wiley, presented by Steve Hardman and Louise Hassan
AM2014 Critical Marketing Track Prize
Guja Armannsdottir, Christopher Pich, Tony Woodall, Nottingham Trent University Projection and personality: a provisional study of aspiring marketers sponsored by SAGE, presented by Julie Lewis and Robin Lupton
AM2014 E-Marketing Track Prize
Jan Breitsohl, David Dowell, Aberystwyth University, Werner Kunz, University of Massachusetts Boston Community or Cuckoo's Nest? A taxonomical update on online consumption communities sponsored by The Institute of Direct and Digital Marketing, presented by Julia Wolny
AM2014 Entrepreneurial and Small Business Marketing Track Prize
Zubin Sethna, Baresman Consulting, Rosalind Jones, University of Birmingham, Emily Karas, Public Health Ontario Entrepreneurial Marketing: technology acceptance in SMEs sponsored by Emerald, presented by Kaouther Kooli
AM2014 Events & Experiential Marketing Track Prize
Nigel Williams, Alessandro Inversini, Dimitrios Buhalis, Nicole Ferdinand, Bournemouth University Social Media and Festivals as Destination Marketing Tool: A study on Twitter Conversations sponsored by Wiley, presented by Steve Hardman
AM2014 Food and Drink Marketing Track Prize
Dawn Birch, Bournemouth University, Meredith Lawley, University of the Sunshine Coast The influence of food involvement on fish consumption sponsored by Bournemouth University, presented by Juliet Memery
AM2014 International Marketing Track Prize
Eugene Jaffe, Ruppin Academic Center, Tore Kristensen, Gorm Gabrielsen, Copenhagen Business School Is Familiarity a Moderator of Brand/Country Alliances? sponsored by Oxford University Press, presented by Anthony Hey and Anne Marie Doherty
AM2014 Case Studies Track Prize
Leila Hurmerinta, Birgitta Sandberg, Turku School of Economics at Turku University Many Faces of Sadness - the acceptance of radically different memorial stones sponsored by Bournemouth University, presented by Kaouther Kooli
AM2014 Marketing of Higher Education Track Prize
Helen Haywood, Bournemouth University "Wading Through Water" - Parental Experiences Of Their Child's HE Choice Process sponsored by Bournemouth University, presented by Kaouther Kooli
AM2014 Marketing Research and Research Methodology Track Prize
George Chryssochoidis, University of East Anglia, Lars Tummers, Erasmus University, Rens van de Schoot, Utrecht University Exemplifying How to Estimate and Test A Double-Moderated-Mediation Model with Confounders Using Bayesian Statistics sponsored by Wiley, presented by Steve Hardman and Francesca Dall’Olmo Riley
AM2014 Market Segmentation and Target Market Strategy Track Prize
Nida Donmez, Cranfield School of Management, Adina Poenaru, McKinsey & Company, Paul Baines, Cranfield School of Management Exploring the Academic-Practitioner Divide in Market Segmentation: Suggestions for Further Research sponsored by Bournemouth University, presented by Sally Dibb
AM2014 Marketing Communications and Public Relations Track Prize
Sarah Turnbull, University of Portsmouth No S.EX* Please, We’re British: Exploring social bonding in UK advertising agency/client relationships sponsored by Wiley, presented by Steve Hardman and Kathleen Mortimer
AM2014 Marketing Education Track Prize
Teresa Heath, Nottingham University, Lisa O'Malley, University of Limerick, Caroline Tynan, Nottingham University Perspectives on Marketing Education: Caring and Critical sponsored by Bournemouth University, presented by Lynn Vos
AM2014 Place Marketing and Branding Track Prize
Ewelina Lacka, Lorna Stevens, Eileen Henderson, Theofilos Tzanidis, University of the West of Scotland Using Social Media in an Educational Context to Enhance Brand Loyalty: An Exploratory Case Study sponsored by Bournemouth University, presented by Brian Jones
AM2014 Political Marketing Track Prize
Ihwan Susila, Universitas Muhammadiyah Surakarta, Dianne Dean, David Harness, Hull University Business School Conceptualising trust in electoral behaviour in a transitional democracy: an intergenerational perspective sponsored by Wiley, presented by Steve Hardman
AM2014 Qualitative Research Track Prize
Yuvraj Padmanabhan, Mindgraph, Ana Isabel Canhoto, Oxford Brookes University “We (don’t) know how you feel” - a comparative study of automated vs. manual analysis of social media conversations sponsored by KK Finefoods Plc and Grounded Theory Institute, presented by Ben Binsardi
AM2014 Qualitative Research Track Prize
David Brown, Helen Woodruffe-Burton, Bidit Dey, Northumbria University Do Transactions Speak Louder Than Words? The Role of Workplace Interpersonal Transactions in Relationship Management Effectiveness sponsored by KK Finefoods Plc and Grounded Theory Institute, presented by Ben Binsardi
AM2014 Retail Marketing Track Prize
Swaleha Peeroo, Martin Samy, Brian Jones, Leeds Metropolitan University Engaging with customers using social media in hypermarkets and supermarkets: A conceptual framework sponsored by Wiley, presented by Steve Hardman
AM2014 Services and Customer Relationship Management Track Prize
James Devlin, Nottingham University Business School, Sanjit Roy, Coventry University Faculty of Business, Harjit Sekhon, University of Western Australia The Impact of Fairness on Trustworthiness and Trust in Banking sponsored by Emerald, presented by Ana Isabel Canhoto
AM2014 Sports Marketing Track Prize
Jin Ho Yun, Sung Kyun Kwan University, Philip J. Rosenberger III, University of Newcastle Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction sponsored by Emerald, presented by Kaouther Kooli
AM2014 Tourism Marketing Track Prize
Uli Knobloch, Rob Aitkin, Kirsten Robertson, University of Otago "Something I'll never forget" - Memorable Tourist Experiences and Emotion sponsored by Wiley, presented by Steve Hardman and Kaouther Kooli
AM2014 Doctoral Colloquium Best Paper
Maureen Pei-Fang Li, David Bowen, Yuksel Ekinci, Oxford Brookes University, Technology Paradoxes: UK and Taiwan Mobile Phone Markets, sponsored by The Marketing Review, presented by Juliet Memery
AM2014 Doctoral Colloquium Best Literature Review
Rodrigo Perez Vega, Kathryn Waite, Kevin O’Gorman, Heriot-Watt University, The Influence of Brand Immediacy in Consumer Engagement Behaviours: A Revised Social Impact Model, sponsored by The Marketing Review, presented by Juliet Memery
