In 2014, Bournemouth University hosted the 47th Academy of Marketing Conference. The theme of the conference, Marketing Dimensions: People, places and spaces, explored the core challenge that all marketers face: understanding the behaviour of people, be they consumers, citizens or managers. This challenge is made more complex as behaviour changes depending on the place and context in which people are located and the physical (or virtual) space in which they are being examined. How has Marketing as an academic subject addressed the complexities of people, places and spaces, and what guidance can we give to practitioners to help them address this core challenge?
Bournemouth is popular with students, delegates and holiday-makers. Located on the south coast of England in the picturesque county of Dorset, Bournemouth has a vibrant and cosmopolitan town centre as well as an abundance of places and spaces to explore. The world-famous Jurassic Coastline, Lulworth Cove and the New Forest National Park are just a few of the many attractions on our doorstep. Bournemouth is also easy to reach, being just 90 minutes from London, and it has its own international airport.
The Conference Proceedings can be accessed online at https://marketing.conference-services.net/programme.asp?conferenceID=4002&language=en-uk
The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust (www.marketingtrust.org) in funding Academy of Marketing Doctoral Colloquium Bursaries