AM2013 Conference: Marketing Relevance
Prize Winners
AM2013 Arts and Heritage Track Prize
Emma Hall, Wayne Binney, John Hall, Leonie Lockstone-Binney The performance of bundling: A probablistic approach to structuring package deals for the performimg arts. A case study in opera attendance sponsored by Arts Marketing, An International Journal, presented by Finola Kerrigan
AM2013 Nonprofit & Social Marketing Track Prize
Chrysostomos Apostolidis, Professor Fraser McLeay, Northumbria University Sustainable Meat Consumption: Understanding the Factors that Influence Consumer Stated Preferences for Mince and Meat Free Mince sponsored by International Journal of Nonprofit and Voluntary Sector Marketing, presented by Roger Bennett
AM2013 B2B Track Prize
Adam Raman, Kingston University, Iain Davies, University of Bath, Paul Elson, Kingston University The Development and Diffusion of Sustainability Innovations in Business Networks - Managing Hazardous Waste between a Major Pharmaceutical Client and a Major Environmental Waste Management Supplier sponsored by Journal of Customer Behaviour, presented by Anne Foy
AM2013 Brand, Identity and Corporate Reputation Track Prize
Jemma Oeppen, Ahmad Jamal, Cardiff University Collaborating for Success: Managerial Perspectives on Co-Branding Strategies in the Fashion Industry presented by Paula Stephens
AM2013 Competitive Intelligence, Analysis & Strategy Track Prize
Sarah Browne, Pamela Sharley-Scott, Katrina Lawlor and Laura Cuddihy, Dublin Institute of Technology Marketing from the micro to the macro: how micro interactions in marketing initiative implementation lead to changes in macro-level strategy sponsored by Journal of Strategic Marketing, presented by Paula Stephens
AM2013 Consumer Behaviour Track Prize
Meimei Wu, Loughborough University, Chanaka Jayawardhena, University of Hull, Robert Hamilton, Loughborough University An Investigation of Discontinued Users’ Reuse of Internet Banking sponsored by Wiley, presented by Paula Stephens
AM2013 Critical Marketing Track Prize
Dr Maria Lichrou, Dr Lisa O'Malley, and Maurice Patterson, Department of Marketing and Management, Kemmy Business School, University of Limerick Spectacle, Business, Home: Exploring Place and Marketing Relevance sponsored by Sage, presented by Mark Tadajewski
AM2013 E-Marketing Track Prize
David Houghton, University of Birmingham, Adam Joinson, University of the West of England, Nigel Caldwell, Heriot Watt University, Ben Marder, University of Edinburgh Engaging Users in Facebook: The Unintended Consequences of Photograph Sharing on Personal Relationships sponsored by Institute of Direct Marketing, presented by Julia Wolny
AM2013 and Small Business Marketing Track Prize
Jackie Harris , Jonathan Deacon, University of South Wales, Newport Small firm contextual marketing approaches at the interface with entrepreneurship, sponsored by Journal of Research in Marketing and Entrepreneurship, presented by Roz Jones and Zubin Sethna
AM2013 Ethics and Marketing Track Prize
Kyoko Fukukawa, University of Bradford, Kalmonwan Sungkanon, P&G Trading (Thailand) Ltd, Nina Reynolds, University of Southampton Researching the impact of neutralisation techniques in ethical consumption in the UK context, sponsored by Social Business, presented by Tom Farrell
AM2013 Events Marketing Track Prize
Caroline Tynan, Sally McKechnie, University of Nottingham, Stephanie Hartley, Capita Plc, London Speed, Steps and Skid Pans: Value Co-Creation through Car Experience Days, sponsored by Wiley, presented by Emma Wood
AM2013 International Marketing Track Prize
Dafnis Coudounaris, Lulea University of Technology, Limassol, Cyprus Drivers of awareness and use of export promotion programs, presented by Anne Marie Doherty
AM2013 Case Studies Track Prize
Sadia Ridita, Ben Binsardi, Jan Green, Denise Preece, Glyndwr University An Exploration of Retail Banks’ Selection Criteria: A Case Study of University Students in North Wales.Sponsors Glyndwr University and KK Finefoods Ltd presented by Paula Stephens
AM2013 Case Studies Track Prize
Catherine Doyle, Ann Torres, National University of Ireland, Galway Potter-heads, Twi-hards and Tributes: Building Effective Brand Communities Online.Sponsors Glyndwr University and KK Finefoods Ltd, presented by Ben Binsardi
AM2013 Marketing of Higher Education Track Prize
Caroline Walsh, Cornelius Barry, Andrew Dunnett, University of West London, Jan Moorhouse, University of Hertfordshire Choosing a university: the results of a longitudinal study using conjoint analysis presented by Dan Bennett
AM2013 Marketing Research and Research Methodology Track Prize
Ian Brennan, Colorado State University - Pueblo, USA Priming Creativity through Brand Exposure: A Conceptual Replication, sponsored by Wiley presented by Chris Hand and Francesca Dall'Olmo Riley
AM2013 Marketing Communications and Public Relations Track Prize
Kristine Pole, Agnes Gulyas, Canterbury Christ Church University An international study of social media and its role within journalism and the journalist - PR practitioner relationship, sponsored by Wiley, presented by Ben Lowe
AM2013 Marketing Education Track Prize
Cathi McMullen, Ian Braithwaite, Charles Sturt University, New South Wales Online marketing education and the refashioning of teaching expertise, sponsored by Higher Education Academy, presented by Lynn Vos and Ross Brennan
AM2013 Political Marketing Track Prize
Janine Dermody, Stuart Hanmer-Lloyd, University of Gloucestershire, Nicole Koenig-Lewis, Anita Lifen Zhao, Swansea University Young British Partisan and Non-Voter Attitudes to Attack Election Advertising - Evidence from the 2010 Election Campaign, sponsored by Wiley, presented by Dianne Dean
AM2013 Retail Marketing Track Prize
Amal Abdelhadi,University of Benghazi, Libya, Carley Foster, Paul Whysall, Nottingham Trent University Arabic Social and cultural Influences on Aberrant Consumer Behaviour: an exploratory study of Libyan marketers, sponosred by Wiley, presented by Douglas Brownlie
AM2013 Services & Customer Relationship Management Track Prize
Faten Jaber, Lyndon Simkin, Ana Canhoto Domingos, Oxford Brookes University Adoption of CRM: Towards a Better Understanding, sponsored by Journal of Services Marketing, presented by Monica Gibson-Sweet
AM2013 Sports Marketing Track Prize
Dr Tim Breitbarth, Bournemouth University, Dr Stephan Walzel, German Sport University Cologne, Germany, John Bryson, Bournemouth University Downstream indirect reciprocity: explaining and measuring consumer reactions to sport clubs’ corporate social responsibility activities, sponsored by Sport, Business and Management: An International Journal, presented by Henry Enos
AM2013 Tourism Marketing Track Prize
Bilge Aykol, Dokuz Eylul University, Turkey, Leonidas Leonidou, University of Cyprus Assessing twenty years of research into the green practices of smaller tourism firms, sponsored by Wiley, presented by Scott McCabe