In 2013, the University of South Wales hosted the Academy of Marketing Conference in Cardiff. The theme of the conference was Marketing Relevance which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment?
Cardiff provided the exciting location where we explored these themes and challenges. Hosted by the University of South Wales, the conference took place in one of our constituent colleges, the prestigious Royal Welsh College of Music and Drama, situated in the heart of the city, close to Cardiff Castle, the National Museum, City Hall and overlooking Bute Park.
Conference Proceedings are online at https://marketing.conference-services.net/programme.asp?conferenceID=3554&language=en-uk
Conference Photos are online at https://www.flickr.com/photos/98719400@N08/
The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust (www.marketingtrust.org) in funding Academy of Marketing Doctoral Colloquium Bursaries.
Anne Marie Doherty