AM2012 Track Prize Arts, Heritage, Nonprofit and Social Marketing
Demand for Expensive Limited Edition Artwork among First Generation Affluent Buyers, Prof. Roger Bennett and Dr. Rita Kottasz, sponsored by Arts Marketing: An International Journal – Emerald. Pictured: Gretchen Larsen, Roger Bennett, Finola Kerrigan
AM2012 Track Prize B2B Marketing
Marketers and Price-Fixing Conspiracies: Collusion as Practice Dr. Andrew Pressey and Dr. Katy Mason. Sponsored by the Journal of Customer Behaviour – Westburn Publishers. Pictured: Nick Ellis, Andrew Pressey
AM2012 Track Prize Brand, Identity and Corporate Reputation
The Brand Flux Model - The Impact of Disruption on the Corporate Brand Prof. Robert Williams Jr. and Dr. Maktoba Omar. Sponsored by Wiley.
AM2012 Track Prize Competitive Intelligence, Analysis & Strategy
Exploring the mobile technology deployment process in a creative B2B service industry. Mrs. Elvira Bolat, Dr. Lukman Aroean and Dr. Julie Robson. Sponsored by Wiley. Pictured: Julie Robson, Lukman Aroean, Elvira Bolat, Niall Piercy
AM2012 Track Prize Consumer Research
Blessed are the Geeks: an Ethnographic Study of Social Media Marketing, 2006-2012. Mr. Robin Croft. Sponsored by Wiley. Pictured: Robin Croft, Paul Harrigan.
AM2012 Track Prize Critical Marketing
Talking the Talk: Evidence of the Adoption of a Consumer Identity? Dr. Beverley Hill. Sponsored by Marketing Theory - Sage.
AM2012 Track Prize Emarketing
How is Web 2.0 Understood in Marketing: A Definitional Analysis from Both IS and Marketing Perspectives. Mrs. Farhoodeh Zamani and Dr. Mairead Brady. Sponsored by the Journal of Research in Interactive Marketing – Emerald. Pictured: Julia Wolny, Mairead Brady and Farhoodeh Zamani
AM2012 Track Prize Entrepreneurial and Small Business Marketing
Dynamic Capabilities and the Entrepreneurial Orientation - Performance Link in SMEs. Dr. Dimitrios Dousios, Dr. George Chryssochoidis and Prof. Nicolaos Tzokas. Sponsored by the Journal of Research in Marketing and Entrepreneurship – Emerald. Pictured: Dimitrios Dousios, Zubin Sethna.
AM2012 Track Prize Ethics and Marketing
The Influence of Modern Confucian Values on Chinese Ethical Consumption. Miss Amy Yau and Dr. Iain Davies. Sponsored by Social Business – Westburn Publishers. Pictured: Iain Davies, Amy Yau and Fiona Harris.
AM2012 Track Prize Event and Experiential Marketing
Harnessing the technology wave for tourism: drawing on the community of practice of Human Search Engines. Dr. Heather Skinner, Mr. Gareth White and Mr. David Sarpong. Sponsored by Wiley. Pictured: Paul Harrigan, Heather Skinner
AM2012 Track Prize International Marketing
International market selection and Performance. Dr. Xinming He, Dr. Zhibin Lin and Prof. Yingqi Wei. Sponsored by Wiley. Pictured: Zhibin Lin, Stan Paliwoda
AM2012 Track Prize Marketing Case Studies
"Not Waving but Drowning": A Story of Consumer Profiling in the Digital Age. Dr. Lee Quinn and Dr. Anthony Patterson. Sponsored by Wiley. Pictured: Lee Quinn, Anthony Patterson, Paul Harrigan
AM2012 Track Prize Marketing of Higher Education
The Student Retention Puzzle Revisited: Differentiating Between System Dropout and Institutional Dropout and the Role of Institutional Image. Dr. Albeno Pergelova and Dr. Luis Fernando Angulo Ruiz. Sponsored by Wiley. Pictured: James Seligman, Luis Fernando Angulo Ruiz, Albeno Pergelova.
AM2012 Track Prize Marketing Research and Research Methodology
The thin win: Implicit preference for slim models in advertising. Dr. Juerg Hari and Dr. Celine Forestier. Sponsored by Wiley. Pictured: Juerg Hari, Francesca Dall’Olmo Riley
AM2012 Track Prize Marketing Segmentation
A Conceptual Investigation of the Value of Social Media Data as a Source of Customer Insight. Dr. Ana Canhoto and Dr. Jan Kietzmann. Sponsored by Wiley. Picured: Ana Canhoto
AM2012 Track Prize Marketing Communications
Leveraging Facebook data to map and analyse the diffusion of offline Word-of-Mouth. Prof. Francis Buttle and Dr. Lars Groeger. Sponsored by WARC. Pictured: Ben Lowe, Lars Groeger
AM2012 Track Prize Marketing Education
An International Comparison of Marketing Student Approaches to Learning and Studying. Dr. Al Marshall. Sponsored by Wiley. Pictured: Al Marshall
AM2012 Track Prize Political Marketing
Illuminated by the Smog: Exploring the Readability of Political Websites during the 2010 UK General Election. Dr. Jenny Lloyd and Dr. Dianne Dean. Sponsored by Wiley. Pictured: Janine Dermody, Jenny Lloyd
AM2012 Track Prize Relationship Marketing and Customer Experience Management
The Impact of New Relationship Tactics and Customer Value on Commitment. Miss Ho Han Kwan, Dr. Noel Yee-Man Siu, Tracy Jun-Feng Zhang and Miss Ping Dong. Sponsored by Wiley. Pictured: Ho Yan Kwan, Dr. Noel Yee-Man Siu, Damian Gallagher
AM2012 Track Prize Retail Marketing
Store Managers - The Sounding Board in Shopping Centre Environments? Prof. Christoph Teller and Prof. Andrew Alexander. Sponsored by Wiley. Pictured: Prof. Christoph Teller, Paul Harrigan, Prof. Andrew Alexander
AM2012 Track Prize Services Marketing
Evolving the Concept of Co-creation: New Research Propositions. Prof. Pennie Frow, Prof. Adrian Payne and Prof. Kaj Storbacka. Sponsored by Wiley. Pictured: Adrian Payne, Pennie Frow, Dr. Musfiq Mannan Choudhury
AM2012 Track Prize Sports Marketing
Service quality in fitness centres: literature review and further research. Ms. Olga Polyakova, Mr. Mohammed Mirza and Mr. Howard Jackson. Sponsored by Sport, Business and Management: An International Journal – Emerald. Pictured: Paul Harrigan, Olga Polyakova
AM2012 Track Prize Tourism Marketing
Place Brand Practitioners Perspectives on the Management of the Brand Experience. Dr. Sonya Hanna and Prof. Jennifer Rowley. Sponsored by Wiley. Pictured: Paul Harrigan, Jenny Rowley
AM2012 Best Doctoral Colloquium Paper
The prize for the Best Doctoral Paper was awarded to Beverley Barker by Anita Stubbs, for the paper Mobile planning in the digital environment: can one define relative media effectiveness