Marketing: catching the technology wave
Southampton Management School
2–5 July 2012

The 2012 conference was entitled Marketing: catching the technology wave.  It was hosted by the University of Southampton’s School of Management from 2–5 July. The Doctoral Colloquium took place 2nd – 3rd July and the main conference from the 3rd – 5th July 2012 at the University of Southampton’s Highfield Campus.

A special feature of the Academy of Marketing Conference in 2012 at Southampton involved marketing practitioners in running specialised workshops on the latest technological developments.

A more detailed online version of the programme including abstracts and full papers is available here.

Please note that the Conference Proceedings ISBN is 9780854329472

The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust ( in funding Academy of Marketing Doctoral Colloquium Bursaries.

Bev Hulbert Conference Co-Chair
Bev Hulbert
Paul Harrigan Conference Co-Chair
Paul Harrigan
Nina Reynolds Doctoral Colloquium Chair
Nina Reynolds