The 2011 Conference was entitled Marketing Fields Forever and was hosted by University of Liverpool Management School (ULMS) from 5 to 7 July 2011 at Aintree Racecourse, Liverpool.
For the first time, the full competitive papers of the AM conference are available for download. Each of the papers included in the online programme were peer-reviewed. They were all presented at the annual Academy of Marketing Conference, Marketing Fields Forever, hosted by the University of Liverpool Management School at Aintree Racecourse in July 2011. Please note the papers are entirely in the public domain, and are available to access by the general public. For reference the ISBN is: 978-0-9561122-34
The Academy of Marketing would like to acknowledge the extremely generous support received from The Chartered Institute of Marketing Charitable Trust in funding Academy of Marketing Doctoral Colloquium Bursaries. The Chartered Institute of Marketing Charitable Trust was established in 1978 as a totally independent charity. It exists to support education, research and good practice in marketing. In 2011 the Trust became known for publicity purposes by the shorter name of the Marketing Trust, although it is still registered with the Charities Commission as The Chartered Institute of Marketing Charitable Trust.