Marketing: The Fabric of Life
University of Huddersfield
Doctoral Colloquium 4 July 2022

The deadline for submissions to the AM2022 Doctoral Colloquium has now passed, and decision emails have been sent out. You can log in to read the reviews of your paper at

The Academy of Marketing Doctoral Colloquium is a forum for doctoral students to meet and discuss their work with each other and experienced research mentors. It will take place on Monday 4th July immediately prior to the Academy of Marketing 2022 conference. The colloquium will be held in a collaborative, open and friendly atmosphere. All topics and methodological approaches within the broad field of marketing and consumer behaviour are welcome.

Doctoral students in all years of study are welcome, although we would particularly like to encourage students who are currently in their first or second year of study to submit a paper summarising their doctoral research in one of the following areas:

  • Critical review of literature, conceptual framing of the study and development of research question(s), or
  • Justification of research design and methodology, including consideration of research ethics, with appropriate links made to research questions and objectives, or
  • Preliminary analysis of findings and articulation of the proposed theoretical contribution of the study.

We are keen to provide maximum opportunity for discussion and debate, and for you to receive detailed and constructive feedback on your research from our panel of distinguished research mentors. Rather than trying to cram the whole of your study into a short paper, we are therefore inviting you to provide a comprehensive articulation of your doctoral research in one out of the three areas outlined above. Please think specifically about the area(s) that you would particularly welcome feedback upon and concentrate on that, therefore.

You are required to submit a 6-page summary of this particular aspect of your research (excluding abstract, appendices and references). This will allow our panel of experts to gain a detailed understanding of your conceptual thinking and the decisions you have made thus far, which they can evaluate further through judicious questioning and facilitated discussion of your work during the colloquium thus providing you with expansive feedback on your research.

Doctoral presentations at the colloquium will take place in parallel tracks based on substantive topic area of study and particular area of focus (i.e., literature, research design or analysis of findings). In addition, there will be faculty presentations designed to help students plan and manage their dissertation process.

A limited number of Bursaries will be available to assist full-time Doctoral Students to attend the Doctoral Colloquium at AM2022. Authors of papers accepted for the AM2022 Doctoral Colloquium will be contacted with details on how to apply for a Bursary.