Reframing Marketing Priorities
5th - 7th July 2021

AM2021 is delighted to welcome keynote speakers Ashlee Humphreys and Andrea Prothero.

Ashlee HumphreysAshlee Humphreys

Keynote: The Textuality of Markets: Insights from Studying Meaning and Materiality in the U.S. Cannabis Market

Ashlee Humphreys is an associate professor at Medill. Trained as a sociologist, she examines core topics in consumer behavior and marketing strategy. Her research investigates the role of legal and cultural institutions in creating markets, the influence of language on consumer judgments of legitimacy, and the process of consumer co-creation. Humphreys is the author of “Social Media: Enduring Principles” (Oxford UP 2016), and her work has been published in the Journal of Marketing, the Journal of Consumer Research and Sociology Compass. She also serves as an associate editor at the Journal of Consumer Research

Andy ProtheroAndrea Prothero

Keynote: Me, the Patriarchy and the Marketing Academy

Andrea (Andy) Prothero is Professor of Business and Society at University College Dublin, where she has worked since 1999. Prior to this she worked in Cardiff, Glasgow and Stirling in the UK, and spent a sabbatical at Arizona State University. Her research focuses broadly in the area of marketing in society, with a particular focus on sustainability and gender. She has published widely in both areas.