20/20 Vision
Edge Hill University
7-9 July 2020

The AM2020 Conference Online Paper Submission System is at


The 2020 Conference will host the presentation of competitively reviewed work through expert driven workshops. Each workshop will:

i) address a cutting-edge theoretical, methodological or pedagogical issue in marketing
ii) involve participants who submit a competitive expression of interest paper to the workshop organisers
iii) run in parallel for 2½ hours on the first 2 days of the conference

Full Competitive Workshop list: AM2020 Competitive Workshops 10022020

In addition there will be a number of Open Workshops which any delegate may attend:

AM 2020 Open Workshop Publication Ethics
AM 2020 Open Workshop Ethical Implications of IOT
AM 2020 Open Workshop Marketing Skills Development

Please note that delegates will be asked to indicate which workshops they wish to attend when they register for the conference.

Workshop List

Tuesday 7th July

1. Engaging with Communities and Practitioners for Consumer Research with Social Impact (CRSI) [submission plus delegate style of workshop], Workshop chairs: Maria Piacentini (Lancaster University Management School), Kathy Hamilton (Strathclyde Business School), Emma Banister (Alliance Manchester Business School)
2. Identifying the Not-for-Profit Marketing Visionaries [submission plus delegate workshop], Workshop chairs: Fran Hyde (University of Suffolk) and Sarah-Louise Mitchell (Oxford Brookes University)
3. Prefiguring Consumption [submission only], Workshop chairs: Katherine Casey (University of Limerick) & Mark Tadajewski (University of York, UK; Royal Holloway, University of London, UK). Papers submitted to this workshop will be considered for publication in a special edition of Journal of Marketing Management.


4. Publication Ethics: Identifying And Responding To Perceived Ethics Issues – Hosted by Vicki Whittaker – Head of Business, Economics, and Management Journals, Routledge, Taylor & Francis Group
5. Ethical Implications of the Internet-of-Things (IoT): Future Movements – Hatice Kizgin, University of Bradford; Bang Nguyen, University of Southern Denmark; Pantea Foroudi, Middlesex University London; Nripendra P. Rana, University of Bradford

Wednesday 8th July

1. Harnessing the Power of Word-of-Mouth [submission plus delegate workshop], Workshop chairs: Anton van Weert (Sanquin Blood Supply Foundation, The Netherlands) and Rahul Chawdhary (Kingston University London, United Kingdom)
2. Are We Being Served? How Effective are Customer Engagement Strategies of Global Retailers. [submission plus delegate workshop] Workshop Chairs: Kim Cassidy (Edge Hill University) and Bill Grimsey (Retail Consultant)
3. Feminism and Marketing: The Intersections [submission plus delegate workshop]. Workshop Convenors: Pauline Maclaran, Royal Holloway University & Lorna Stevens, University of Bath


4. Marketing Skill Development for Students and Professionals – Laura M. Chamberlain (Warwick Business School), Maggie Jones (Chartered Institute of Marketing), Lucy Gill – Simmen (Royal Holloway, University of London