20/20 Vision
Edge Hill University
7-9 July 2020

Download the full Workshop Call for Papers here: AM2020 Workshops Call for Papers 11112019

The AM2020 Conference Online Paper Submission System is now open!


The 2020 Conference will host the presentation of competitively reviewed work through expert driven workshops. Each workshop will:

i) address a cutting-edge theoretical, methodological or pedagogical issue in marketing
ii) involve participants who submit a competitive expression of interest paper to the workshop organisers
iii) run in parallel for 2½ hours on the first 2 days of the conference

There are two types of competitive workshop this year

Submission only – these are only open to people who submit, and have accepted, a Competitive Expression of Interest Paper. These small group workshops may be run in a number of ways, for example, all participants read the papers in advance and then have a round table discussion / groups may be established around themes to break-out and engage in dialogue on a suggested theme / a limited workshop could be run on some technical basis, e.g. videography. The idea is to establish networks and potentially produce collaborative work.

Submission plus Delegate – people submit Competitive Expression of Interest Papers, and those papers that are accepted are invited to form the core group around which the workshop will be organised. This type of workshop will also be open to delegates to attend, so should include interactive elements. This is an opportunity for authors to raise awareness of their research in a collaborative format.

Competitive Expressions of Interest Papers should be a maximum of 4 pages long and adhere to General Guidelines for All Papers. Papers will not be presented in the traditional way during the workshops; rather, attendees will be given access to the papers for their chosen workshop in advance of the conference and those papers will form the basis of the activities during the workshop as advanced by the workshop leaders. Papers should be submitted through the online Conference paper submission system via the link at the Conference website. When submitting your paper, choose “Workshop” for type of paper, then select the correct Workshop from the Track drop-down list. Authors may submit to one Workshop on each day, and they may not submit the same paper to more than one Workshop. (Delegates not selected to take part in a Workshop may wish to attend as an observer. Delegates should register for their preferred Workshops when completing the Registration Form, and places will be allocated on a first come, first served basis. Delegates will be notified of their assigned Workshops on Registration at the Conference).

The AM Workshop Lead is Professor Nick Lee of Warwick Business School. All questions or queries on the workshops should be directed to the AM Admin Office in the first instance, admin@academyofmarketing.org

Competitive Workshop List

Tuesday 7th July
1. Engaging with Communities and Practitioners for Consumer Research with Social Impact (CRSI) [submission plus delegate style of workshop], Workshop chairs: Maria Piacentini (Lancaster University Management School), Kathy Hamilton (Strathclyde Business School), Emma Banister (Alliance Manchester Business School)
2. Identifying the Not-for-Profit Marketing Visionaries [submission plus delegate workshop], Workshop chairs: Fran Hyde (University of Suffolk) and Sarah-Louise Mitchell (Oxford Brookes University)
3. Prefiguring Consumption [submission only], Workshop chairs: Katherine Casey (University of Limerick) & Mark Tadajewski (University of York, UK; Royal Holloway, University of London, UK). Papers submitted to this workshop will be considered for publication in a special edition of Journal of Marketing Management.
4. What Value Can Marketing Bring to a Business? [submission plus delegate style of workshop], Workshop chairs: Laura M. Chamberlain (Warwick Business School) & Maggie Jones (Chartered Institute of Marketing)

Wednesday 8th July
1. Harnessing the Power of Word-of-Mouth [submission plus delegate workshop], Workshop chairs: Anton van Weert (Sanquin Blood Supply Foundation, The Netherlands) and Rahul Chawdhary (Kingston University London, United Kingdom)
2. Are We Being Served? How Effective are Customer Engagement Strategies of Global Retailers. [submission plus delegate workshop] Workshop Chairs: Kim Cassidy (Edge Hill University) and Bill Grimsey (Retail Consultant)
3. Feminism and Marketing: The Intersections [submission plus delegate workshop]. Workshop Convenors: Pauline Maclaran, Royal Holloway University & Lorna Stevens, University of Bath

Open Workshops

In addition to the Workshops listed above, we invite the submission of proposals to host an ‘Open Workshop’. (These replace the ‘Special Sessions’ held at previous AM Conferences). The aim of Open Workshops are to provide marketing academics and researchers with a forum to disseminate and share ideas, perspectives and theories relating to a specific area of marketing, ideally in line with the conference theme. They also offer a networking opportunity for researchers to meet others who share a similar research direction. Open Workshops do not require prospective attendees to submit papers, they are open to any delegate to attend. We ask for proposals for Open Workshops to be submitted by midnight GMT 13th January 2020. These should be emailed to admin@academyofmarketing.org. The subject heading should be ‘Open Workshop Proposal’. Open Workshops will be held on the mornings of the first 2 days of the conference. Please note that there is limited space in the programme, and successful Open Workshop proposals will be notified by 1 March 2020.

Open Workshop proposals should:
• Indicate the topic and its relevance to the conference theme
• Contain a cover page that includes the title and the proposer’s details
• Specify the ideas and issues that will be covered in the special session
• Specify speakers
• Any other important information

General Guidelines

Please see the full Call for Papers for detailed guidelines for submissions. All papers, title pages and reference pages must be submitted as Word documents online via the AM 2020 website.