AM2020 Doctoral Colloquium
Edge Hill University
6 July 2020

The submission deadline for the AM2020 Doctoral Colloquium has now passed and the DC submission system is closed.

Please note this Call for Papers (CFP) is for the Doctoral Colloquium only.  Author(s) wishing to submit to the main AM2020 Conference should see the separate CFP.

You can download the full call here: AM2020 DC Call for Papers 28102019 Please note that updated versions of this document may be made available.

DC Research Chair: Dr Maurice Patterson, University of Limerick
DC Host Chair: Professor Alisdair Dobie, Edge Hill University

Key Dates

Please note the following key dates:

• 13th January 2020 Closing date for submission of Doctoral Colloquium papers – the deadline has now passed.
• 24th February 2020 Paper acceptance confirmed
• 9th March 2020 Doctoral Bursary application deadline
• 30th March 2020 Revised paper deadline
• 6th July 2020 Doctoral Colloquium 2020

Contact email address:

Guidelines for Doctoral Colloquium Submissions

The Academy of Marketing Doctoral Colloquium is a forum for doctoral students to meet and discuss their work with each other and experienced research mentors. It will take place on Monday 6th July immediately prior to the Academy of Marketing 2020 conference. The colloquium will be held in a collaborative, open and friendly atmosphere. All topics and methodological approaches within the broad field of marketing and consumer behaviour are welcome and doctoral students at different stages of their research can apply to participate.

Doctoral presentations at the colloquium will take place in parallel tracks based on the conceptual and/or methodological focus of the participants work alongside the stage of their doctoral work. In addition, there will be faculty presentations designed to help students plan and manage their dissertation process.

A limited number of Bursaries will be available to assist full-time Doctoral Students to attend the Doctoral Colloquium at AM2020. Authors of papers accepted for the AM2020 Doctoral Colloquium will be contacted with details on how to apply for a Bursary.

Doctoral Colloquium Papers

Students at any stage of their research may submit a paper. These must be:

  • A maximum of 6 pages excluding the abstract, appendices and references (papers may contain tables and figures).
  • Appendices and references must each begin on a new page, but be uploaded as part of the paper
  • Submitted without the name of the paper’s author or indication of their institution (The online paper submission system will keep a record of these details). Please also ensure that all identifying information is removed from the document properties.
  • The online system will ask for an abstract to be inputted separately (maximum 200 words)
  • The online system will ask authors of DC submissions to indicate:
    o The stage in the PhD process the student is at (e.g. Early year 1, Middle year 2-3, final year 3-4).
    o The intended submission date for the PhD.
    o The methodological approach being used.
    o The potential of the research for impact.
    o If the author has previously attended an AM Doctoral Colloquium, and when.
    o What the author hopes to achieve in attending the AM2020 Doctoral Colloquium.
  • Please see the detailed formatting instructions provided in this document.
  • Please note that there is a separate online submission system for DC papers – they should not be submitted into the main Conference Submission system.


File type: All papers, title pages and reference pages must be submitted as Word documents (doc, docx, rtf)
All papers must be submitted online via the AM 2020 DC website. Papers must adhere to the page limits given in the Call for Papers. A link to the online paper submission system will be provided from this webpage.


There is a 6-page format:

  • A4-page formatted
  • 2.5cm margins on all sides
  • Single spaced throughout
  • 12-point Times Roman font (except for the title, which must be 14-point Times Roman)
  • Figures and tables may be included within the body of the text
  • Footnotes must be at the bottom of the page, kept to a minimum and numbered consecutively throughout the text in superscript Arabic numerals
  • Displayed formulae must be numbered consecutively throughout the paper – (1), (2) etc. against the right-hand margin
  • Appendices should only be included if absolutely necessary. Appendices are additional to the 3/6-page paper count
  • Authors should ensure that their names or any author-identifying information are not included, either in the text of the document, properties of the file or the file name.
  • Abstracts: These should state briefly and clearly the purpose, method, results and conclusions of the work, and should be less than 200 words in length
  • E-mails: When submitting, please complete all the registration fields and use the same email address consistently as this is the only way the system can contact you
  • Authors must submit a complete paper for review. When making their submission, Authors will be given the option to choose, if their paper is accepted, whether the paper is published in full in the Conference Proceedings, or just the Abstract. Authors of accepted papers will be asked to upload a final version of their paper into the online paper system.


Reference pages are additional to the 3/6-page paper count.

References must be presented in APA (American Psychological Association) Style. You can find detailed guidelines about exactly how references should be presented from the Instructions for Authors page of the website of the official journal of the Academy of Marketing, the Journal of Marketing Management –

In text references:
References are cited in the text in alphabetical order, separated by a semi-colon.
“Recent work (Other & North, 2010; South, 2012)…” or “Recently, Jenkins (2012) has stated …”.

Journal Article:
Campbell, N., Sinclair, G. & Browne, S. (2019). Preparing for a world without markets: legitimising strategies of preppers. Journal of Marketing Management, 35(9-10), 798-817.

Jenkins, S., Lloyd, G. & Jones, T. (2012). Marketing Relevance. London: Sage.

Contributions in books, proceedings etc.:
Richards, A. (2011). Marketing Research: Impact and Influence on Practice. In Jenkins, S., Lloyd, G. & Jones, T. (Eds.), Marketing Relevance (pp.240-256). London: Sage.

Further Information

Reviewers will rate your paper with a score of 1-5 according to the following criteria:

  • Contribution to knowledge
  • Structure and presentation
  • Literature review
  • Theory development
  • Methodology
  • Data analysis and interpretation
  • Discussion/Conclusions

Each criterion is rated on a 1-5 scale where 1 = ‘very poor’ and 5 = ‘very good’. Where the criterion is inapplicable, it is categorised ‘N/A’.

For fairness and consistency of treatment, we are keen to acknowledge the importance of keeping to the page limits for submitted papers (i.e. a maximum of 6 pages excluding abstract, appendices and references for competitive papers, and a maximum of 3 pages excluding abstract, appendices and references for working papers).


Specific comments for the author(s) will also be provided.

Terms and Conditions

Authors agree to abide by the following terms and conditions associated with submitting a paper for the AM 2020 Conference:

1. The deadline for submission of papers is Midnight GMT 13 January 2020. All papers will be independently blind-reviewed by at least two reviewers. Authors should, therefore, ensure that their names or any author-identifying information are not included, either in the text of the document, properties of the file or the file name. The language of the conference is English and all papers should be in English.

2. All papers submitted should follow the submission guidelines provided in relation to references. All author and co-author details will be inputted as part of the online submission form and the Organising Committee will only contact the author who submitted the paper.

3. The decision of the AM 2020 DC Chair in relation to the acceptance of the papers is final.

4. Authors will be notified of acceptance, rejection and/or suggested modifications as soon as the review process has been completed. Authors should act on feedback and comments provided by the AM 2020 reviewers in order to ensure high quality conference proceedings. Please keep an exact copy of the final paper for future reference.

5. By submitting a paper to be reviewed, the author(s) are indicating that at least one of the authors will attend the conference and present the paper. Any papers not presented by an author/co-author will not be published in the Conference Proceedings.

6. All attendant presenters must register for the AM 2020 Conference and pay the registration fee by the required date (1 June 2020), or their paper will be withdrawn. (Note, a limited number of DC Bursaries are available, and details on how to apply will be provided to accepted authors).

7. Successfully refereed papers will be published in the Academy of Marketing (AM) 2020 Conference Proceedings. The Conference Proceedings are registered with an ISBN, and copies of the proceedings are deposited with the 6 UK National Libraries and the Chartered Institute of Marketing Library.

By submitting your paper (Contribution) to the Academy of Marketing Conference:

You warrant that the Contribution will be original, will not violate or infringe any existing copyright or other right (of whatever nature) of any third party; will contain nothing obscene, blasphemous, defamatory, misleading or otherwise unlawful; and will contain no factual statements which are not true or based upon generally accepted research practices; and you further warrant that you have full power to enter into this Agreement.
If the Contribution does not conform to the warranties set out in this paragraph, you will indemnify the Academy of Marketing and Edge Hill University against any claims, loss, injury, damage or costs (including legal costs) that arise as a result of your breach of warranty. You will be responsible (at your expense) for obtaining permission for the inclusion in the Contribution of any third party copyright material.
Copyright in the Conference Proceedings as a whole is with the Academy of Marketing. Authors retain the rights to their individual papers included in the proceedings, and by submitting their work for presentation at the Conference, authors grant a royalty-free, non-exclusive licence to the Academy of Marketing to reproduce the Contribution throughout the world in all forms (present, future and contingent, and including all renewals, extensions, revivals and all accrued rights of action).
The Academy of Marketing will have the right, where we consider it necessary, to revise, edit, amend and correct the Contribution in the interests of the relevance, consistency and quality of the style and content of the Proceedings as a whole. The Academy of Marketing will have the right to decline to publish the Contribution if, for any reason, it fails to meet with our full satisfaction.
The Academy of Marketing, Edge Hill University, their publisher and staff take no responsibility and accept no liability whatsoever for the accuracy, impact, or consequences of any paper published in the conference proceedings, whether refereed or not. Papers reflect the authors’ opinions, not those of the Academy of Marketing, Edge Hill University, their publisher, or their staff.