20/20 Vision
Edge Hill University
7-9 July 2020

Conference Theme

The 53rd Academy of Marketing Conference is calling for cutting edge research in Marketing. We want to capture the exciting ideas being developed by those currently within the discipline as well as those working on the most outer points of interest. The conference will consider the unnerving and shifting tides of change with regard to emergent intradisciplinary paradigms; innovation, decline and rejuvenation. We will encourage research which contests dominant and forgotten or hidden thoughts, feelings, logic and reason. This is an opportunity to present and call into question hard economic, sociocultural and environmental assumptions which underpin marketing decision making feelings, logic and reason.

Seeing the Future

In 2020 it is our contention that perfect vision is needed to understand marketing. We need 20/20 vision with new, different perspectives to enable us to respond and adapt to our fast changing environment. For this theme we welcome papers that look back into the past of marketing, but we also want to encourage a focus on the future. Research on issues such as sustainability and responsibility as well as those exploring the digital and virtual world are increasingly valued and important concepts within marketing which need to be refined and interrogated with insights from other disciplines. In short, we welcome all that is deemed visionary, from the norms to the obscure and unorthodox.

About Edge Hill University

Edge Hill University (edgehill.ac.uk) is one of the most successful new Universities in the UK. It achieved TEF Gold in 2017, was named the Times Higher Education University of the Year in 2014 and was described as ‘the biggest improver’ in The Times tables based on a strong performance in REF 2014.

Edge Hill University boasts a vibrant campus community located in 160 stunning acres near Ormskirk (ehu.ac.uk/beautiful). Its location on the northern edge of the Merseyside conurbation close to the resort town of Southport is also convenient for Greater Manchester.

We look forward to welcoming you to Edge Hill University in 2020.

Conference Chair
Professor Helen Woodruffe-Burton
Connect with #AMEdgeHill2020