'When you tire of marketing you tire of life'
Regent's University London
2-4 July 2019

The 2019 Conference will host the presentation of competitively reviewed work through expert driven workshops. Each workshop will:

i) address a cutting-edge theoretical, methodological or pedagogical issue in marketing
ii) involve 10-15 participants who submit a competitive expression of interest paper to the workshop organisers
iii) run in parallel for 2½ hours on the first 2 days of the conference

Competitive Expressions of Interest Papers should be a maximum of 4 pages long and adhere to General Guidelines for All Papers. Papers will not be presented in the traditional way during the workshops; rather, attendees will be given access to the papers for their chosen workshop in advance of the conference and those papers will form the basis of the activities during the workshop as advanced by the workshop leaders. Papers should be submitted through the online Conference paper submission system via the link at the Conference website. When submitting your paper, choose “Workshop” for type of paper, then select the correct Workshop from the Track drop-down list. Authors may submit to one Workshop on each day, and they may not submit the same paper to more than one Workshop. (Delegates not selected to take part in a Workshop may wish to attend as an observer. Delegates should register for their preferred Workshops when completing the Registration Form, and places will be allocated on a first come, first served basis. Delegates will be notified of their assigned Workshops on Registration at the Conference).

The AM Workshop Lead is Professor Nick Lee of Warwick Business School. All questions or queries on the workshops should be directed to the AM Admin Office in the first instance, admin@academyofmarketing.org

Competitive Workshop List (days to be confirmed)

  • Are non-profits tired of marketing? Workshop Convenors: Fran Hyde (University of Suffolk) & Sarah-Louise Mitchell (Oxford Brookes University)
  • Embedding Employability into the Marketing Curriculum: Rethinking Traditional Approaches Workshop Convenor: Laura M. Chamberlain (Warwick Business School)
  • Presenting Life Differently: How to perform Post-Representational Perspectives into marketing practice. Workshop Convenor: Jack Coffin (University of Manchester, UK)
  • Methodological challenges when conducting consumer research with social impact (CRSI). Workshop Convenors: Emma Banister (Alliance Manchester Business School), Kathy Hamilton (Strathclyde Business School), Maria Piacentini (Lancaster University Management School)
  • The Virtual International Classroom – Linking Marketing Students at Different Universities in Different Countries Workshop Convenor: Al Marshall (Australian Catholic University, Sydney, Australia)
  • Envisioning Responsibility in Marketing and Consumption. Workshop Convenors: Caroline Moraes, Isabelle Szmigin and Mike Saren (University of Birmingham)
  • Understanding the visual in marketing and consumer research. Workshop Convenors: Finola Kerrigan (University of Birmingham), Natalia Yannopoulou (Newcastle University)
  • Immersive Storytelling and Experiential Marketing. Workshop Convenors: Chloe Preece (Royal Holloway), Rohit Talwar (Southbank University)