When you tire of marketing you tire of life
Regent’s University London
2-4 July 2019

AM2019 Best Paper in Conference (Critical Marketing Track)

Georgios Patsiaouras, Anastasia Veneti & William Green
Tear gas, visual brands and opposition: an exploratory study on the use of visual branding techniques by the 2014 Hong Kong Umbrella Movement
Sponsored by Journal of Marketing Management


AM2019 Most Innovative Paper in Conference

Robert Hamlin
HMS Hood: The Genesis, Life and Death of an Imperial Brand Icon
Sponsored by Marketing Trust


AM2019 Brand Identity & Corporate Reputation Track Prize

Khanyapuss Punjaisri, Sharifah Faridah Syed Alwi & Krista Kajewski
An Interpretive Enquiry into CEO Personal Branding on Social Media
Sponsored by University of Birmingham


AM2019 Consumer Culture Theory Track Prize

Ratna Khanijou, Benedetta Cappellini & Sameer Hosany
‘Me’ to ‘We’: Conflicts and Synergies in Doing the Collective Meal
Sponsored by University of Birmingham


AM2019 Consumer Research Track Prize

Asli Kuscu
Hate Is Such A Strong Word… Or Is It?
Sponsored by University of Birmingham


AM2019 eMarketing & Digital Marketing Track Prize

Irene Santoso, Malcolm Wright, Giang Trinh & Mark Avis
Are Branded Tweets Effective under the Conditions of Low Attention? Exploring the Effects of Brand familiarity and Product Type
Sponsored by Institute of Data & Marketing


AM2019 Entrepreneurial & Small Business Marketing Track Prize

Mudassar Sohail, Pravin Balaraman & Nicholas Telford
Blockchain Technology Enabled Agricultural Marketing
Sponsored by University of Birmingham


AM2019 Fashion Marketing & Consumption Track Prize

Érica Sobreira, Clayton Silva & Claudia Buhamra
Do materialism and empowerment influence slow fashion consumption? Evidence from Brazil
Sponsored by University of Birmingham


AM2019 International Marketing Track Prize

Dafnis Coudounaris & Henrik Arvidsson
Recent literature review on effectuation
Sponsored by University of Birmingham


AM2019 Marketing Education Track Prize

Daniel Nunan & Anne Dibley
How do ethics processes influence decision-making in student research projects?
Sponsored by Chartered Institute of Marketing


AM2019 Marketing of Higher Education Track Prize

James Santa, Justin Pelletier & Neil Hair
Modelling e-learner Satisfaction: The Role of Online Customer Experience
Sponsored by University of Birmingham


AM2019 Non-profit & Social Marketing Track Prize

Andrew Robson & David Hart
Charitable Donations, Home and Away: Is it all political?
Sponsored by University of Birmingham


AM2019 Retail Marketing Track Prize

Majed Helmi, Sarah Xiao & Mike Nicholson
Optimal Pricing Practices within the Context of One Product, One Retailer, and Two Channels
Sponsored by University of Birmingham


AM2019 Strategic Marketing Track Prize

Belen Derqui & Nicoletta Occhiocupo
Chicken or Egg? How to Make Innovation Successful in the FMCG Industry. Empirical evidence from Spain
Sponsored by University of Birmingham


AM2019 Sustainability & Ethics Track Prize

Iuliana Raluca Gheorghe, Victor Lorin Purcărea & Consuela Gheorghe
Put It on Your Bucket List: Repeated Blood Donation and the USR Strategy. An Extended TPB Model
Sponsored by Social Business


AM2019 Services & CRM Track Prize

Helena V. González-Gómez, Sarah Hudson & Aude Rychalski
The Psychology of Frustration: Appraisal Theory, Satisfaction and Loyalty
Sponsored by University of Birmingham


AM2019 Tourism & Place Marketing Track Prize

S M A Moin, Sameer Hosany & Justin O’Brien
How Destination Brands Tell Stories? An analysis of Destination Commercials using the Joseph Campbell’s The Hero’s Journey
Sponsored by University of Birmingham


AM2019 Doctoral Colloquium Best Paper

Grace Carson, Queen’s University Belfast
Marketing Capability Development: The Effect of Market Information Resource in Small Firms
Sponsored by Marketing Trust


AM2019 Doctoral Colloquium Best Conceptual/Literature Review

Nasser Alqahtani, Rutgers Business School
The Influence of Product Design on Brand Personality, Consumer Brand Engagement, and Brand Equity
Sponsored by Marketing Trust


AM2019 Doctoral Colloquium Best Early Stage

Katie Thompson, University of Liverpool
The Edited Self: An Exploration of Body Modification and Identity
Sponsored by University of Birmingham