When you tire of marketing you tire of life
Regent’s University London
2-4 July 2019

Pauline MaclaranPauline Maclaran

Professor of Marketing & Consumer Research
School of Management at Royal Holloway, University of London

 
Pauline’s research interests focus on cultural aspects of contemporary consumption, and she adopts a critical perspective to analyse the ideological assumptions that underpin many marketing activities, particularly in relation to gender issues. She has published widely in international journals as well as co-editing and co-authoring various books that include: Motherhoods, Markets and Consumption: The Making of Mothers in Contemporary Western Culture (Routledge) and Royal Fever: The British Monarchy in Consumer Culture (University of California Press).

Stuart ShermanStuart Sherman

CEO at IMC
Finalist European AI CEO of The Year 2018

 
Stuart runs one of the most innovative AI companies in the world, pioneering two new classes of AI, “Behavioural AI”, and “Simulation AI”. This isn’t exactly surprising based on his history. Having studied Managerial Sciences in university, specifically the aspects of Managerial Accounting relating to Behavioural Economics, and Organisational Behaviour. Stuart went on to start an early Management Information Services company which, in the late 1980’s, ran a private network for mail and file transfer between Toronto, New York and Mexico City. Selling that company, Stuart founded one of Canada’s first Digital Agencies – before the Internet was a household thing! That company was sold in 1999 to WPP and Stuart transitioned into Finance, creating an innovative sub-prime lender, which built a substantial automotive loan portfolio which he sold shortly before the financial crisis of 2007. After that Stuart once again got interested in Technology, and specifically the early stages of AI. Today you will find him working with some of the worlds’ largest companies, designing and implementing AI designed to change the way they understand their Big Data.