The 52nd Academy of Marketing Conference was held at Regent’s University London in Regent’s Park, at the centre of the most exciting and vibrant city in the world. The conference theme, ‘when you tire of marketing you tire of life’ unashamedly borrowed from that most eloquent of Londoners, Samuel Johnson, whose love for the capital was unbounded.
Marketing is, in the eyes of many, the driving force for growth and change in our world. Despite this, marketers are the first to be blamed when things seem to go wrong. Marketing, in some quarters, is almost a term of abuse. It is our responsibility to ensure we never tire of promoting the good that honest marketing brings. This sometimes means challenging decisions made by others in the organisation.
We invited papers around a theme that both challenged and celebrated marketing in all its many guises.
The Programme and Proceedings are available online. The ISBN number of the proceedings is: 978-1-5272-4262-3
The full list of prize winners is also online.
For enquiries about the conference, contact AM2019@regents.ac.uk
The Academy of Marketing would like to acknowledge the extremely generous support received from the Marketing Trust (www.marketingtrust.org) in funding Academy of Marketing 2019 Conference Doctoral Colloquium Bursaries.
Professor John Egan
Zeynep Kacmaz Milne