The 52nd Academy of Marketing Conference will be held at Regent’s University London in Regent’s Park, at the centre of the most exciting and vibrant city in the world. The conference theme, ‘when you tire of marketing you tire of life’ unashamedly borrows from that most eloquent of Londoners, Samuel Johnson, whose love for the capital was unbounded.
Marketing is, in the eyes of many, the driving force for growth and change in our world. Despite this, marketers are the first to be blamed when things seem to go wrong. Marketing, in some quarters, is almost a term of abuse. It is our responsibility to ensure we never tire of promoting the good that honest marketing brings. This sometimes means challenging decisions made by others in the organisation.
We look forward, therefore, to receiving papers around a theme that both challenges and celebrates marketing in all its many guises.
For enquiries about the conference, contact AM2019@regents.ac.uk
Professor John Egan
Zeynep Kacmaz Milne