Marketing the Brave
University of Stirling
2-5 July 2018

The 2018 Conference will see a new departure in terms of presentation of competitively reviewed work through expert driven workshops.

Each workshop will:

i) address a cutting-edge theoretical, methodological or pedagogical issue in marketing
ii) involve 10-15 participants who submit a competitive expression of interest paper to the workshop organisers
iii) run in parallel for 3 hours on the first 2 days of the conference

Competitive Expressions of Interest

Competitive Expressions of Interest Papers should be a maximum of 4 pages long and adhere to General Guidelines for All Papers. Papers will not be presented in the traditional way during the workshops; rather, attendees will be given access to the papers for their chosen workshop in advance of the conference and those papers will form the basis of the activities during the workshop as advanced by the workshop leaders. Papers must be submitted on or before 16 February 2018.

Papers should be submitted through the online Conference paper submission system via the link at the Call for Papers page

When submitting your paper, choose “Workshop” for type of paper, then select the correct Workshop from the Track drop-down list.

All questions or queries on the workshops should be directed to Dr Finola Kerrigan, University of Birmingham, and/or Professor Anne Marie Doherty, University of Strathclyde

The listing of workshops is below. For the full call for each workshop, download the PDF: AM2018 Conference – Workshops

Workshop List

  • Artificial Intelligence in Marketing – The field, research directions, and methodological issues: Ana Isabel Canhoto, (Brunel University London) and Daniela Castillo, (University of Malta)
  • Consumer Research with Societal Impact: Kathy Hamilton (University of Strathclyde) and Emma Banister (University of Manchester)
  • Drawing Robust Conclusions from Quantitative Research in Marketing: Facts, Fads, and Faiths: Matthew Robson (Leeds University Business School), Nick Lee (Warwick Business School) and John Cadogan (Loughborough University School of Business and Economics)
  • Full immersion: unpacking consumer phenomena through ethnographic research: Russell Belk (Schulich Business School, York University) and Victoria Rodner (University of Stirling)
  • Gender, marketing and consumer research: Helen Woodruffe-Burton, Máire O Sullivan and Francesca Sobande (Edge Hill University)
  • Seeking Sustainable Futures in Marketing and Consumer Research: Iain Davies (University of Bath) and Caroline J. Oates (University of Sheffield)
  • Social media for pedagogy and developing cohort identity: Experiences, challenges and future directions: Joanne Bates (Birmingham Business School, University of Birmingham)
  • Sounding Out Marketing and Consumption: Gretchen Larsen (Durham University) and Maurice Patterson (University of Limerick)
  • Space and place in marketing and consumer research: Dominic Medway (Manchester Metropolitan University – Workshop in association with the AM Place Marketing & Branding SIG)
  • Student Engagement and the Marketing Curriculum: A Dilemma for All: Nigel Coates (University of Northumbria) and Yvonne Dixon-Todd (University of Sunderland)
  • Understanding the visual in marketing and consumer research: Finola Kerrigan (University of Birmingham), Natalia Yannopoulou (Newcastle University) and Leonie Lynch (University of Limerick)
  • Who will be the retailers of tomorrow?: Isabelle Collin-Lachaud (MERCUR, University of Lille and SKEMA Business School) and Jonathan Reynolds (OXIRM, Saïd Business School, University of Oxford)