As in previous years, the aim of special sessions is to provide marketing academics and researchers with a forum to disseminate and share ideas, perspectives and theories relating to a specific area of marketing, ideally in line with our conference theme. They also offer a networking opportunity for researchers to meet others who share a similar research direction. We ask for outline proposals for special sessions to be submitted by 12 January 2018, but will ask for final proposals by 2 March 2018. These should be emailed to AM2018@stir.ac.uk. The subject heading should be ‘Special Session Proposal’. Acceptance will depend on the number and quality of proposals received.
Final proposals should:
- Indicate the topic and its relevance to the conference theme
- Contain a cover page that includes the title and the proposer’s details
- Specify the ideas and issues that will be covered in the special session
- Specify speakers
- Specify reviewers
- Any other important information