Marketing the Brave
University of Stirling
2-5 July 2018

Stirling is the heritage capital of Scotland where monarchs ruled in regal splendour and where merchants and craftsmen plied their trade below the castle rock. Stirling has always played a pivotal role in Scotland’s history, and during a stay in Stirling you’ll see why. Stirling has its own vibrant atmosphere; compact yet full of historical and cultural locations, including art galleries, museums and live venues, all of which make Stirling the ideal place to extend your business trip.

From its vantage point high above the city, Stirling Castle (recently refurbished to its former glory) houses a restored royal palace as well as gardens, artefacts and costumed interpreters who bring medieval history to life. Stirling Castle, often the prize of battle, has changed hands many times and was bombarded by Bonnie Prince Charlie and his Jacobite army in 1745.

William Wallace, as depicted by Mel Gibson in the 1995 film Braveheart, is only one of Scotland’s heroes. King Robert the Bruce who was victorious at the 1314 Battle of Bannockburn has often been attributed with Scotland being a ‘proud’ nation as his triumph secured the independence of Scotland until 1707. The Battle of Bannockburn Experience allows visitors to re-live the dramatic story of the battle.

Stirling is famous not only for its history but is home to a number of well-known sporting stars. Sir Andy Murray (awarded an honorary doctorate by the University in 2014) and his brother Jamie were raised in Dunblane five miles outside the centre of Stirling. The late Iain Banks, author of The Wasp Factory, graduated from the University as did novelist, playwright and screenwriter Alan Bisset. Politicians John Reid and Jack McConnell are also notable University alumni.

Stirling has recently been voted ‘best’ Scottish start up city which is a clear affirmation of our entrepreneurial spirit and business friendly culture. Known for its heritage, landscape, skilled workforce and excellent transport links, the council have recently announced £200m plans to further develop the city including the introduction of a new ‘digital district’. With facilities for small and medium sized businesses and access to top quality graduates with digital and technical talent, new companies will be attracted to Stirling which is already home to Codebase – the UK’s largest Technology Incubator.

Stirling has direct rail links to London and all the major cities in the UK. Trains from Stirling to Edinburgh take 55 minutes while the quickest journey time to Glasgow is 26 minutes by train. Edinburgh Airport is a 40- minute taxi ride and Glasgow Airport is one hour away. Tram links from Edinburgh Airport to Edinburgh Park railway station also connect Stirling directly to this transport hub.