AM2017 Prize Winners

AM2017 Best Paper in Conference Award, and B2B Marketing Track Prize

Jamie Burton, Vicky Story, Chris Raddats and Julie Zolkiewski, University of Manchester; Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources. Sponsored by Journal of Marketing Management (Best Paper), Journal of Customer Behaviour (B2B Track)

AM2017 Arts & Heritage Marketing Track Prize

Annmarie Ryan, University of Limerick; Practice (mis)matching: multiple performations of a cultural sponsorship network

AM2017 Asia Pacific Marketing Track Prize

Mohammed Rahman, Jamie Carlson, Shandong University, China and University of Newcastle, Australia; Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experience. Sponsored by Emerald: Asia Pacific Journal of Marketing and Logistics

AM2017 Branding, Identity & Corporate Reputation Track Prize

Nazan Colmekcioglu, Amjad Rafiq, Haseeb Shabbir, Dianne Dean, University of Hull; Counter-Branding ISIS: A Conventional Branding Perspective. Sponsored by Westburn: Social Business

AM2017 Critical Marketing Track Prize

Andrew Dean, University of Durham; Giving and making sense of Ayahuasca tourism: Unpacking the shamen identity

AM2017 E-Marketing Track Prize

Anabel Gutierrez and Tatiana Calle, Regents University; Acceptance of mobile-based advertising: a privacy calculus model. Sponsored by Summit Media

AM2017 Entrepreneurial & Small Business Marketing Track Prize

Nihar Amoncar, University of South Wales; The Pursuit of Economic Prosperity – Exploring the Entrepreneurial philosophy approach of the Marwari Business Community in India. Sponsored by Emerald: Journal of Research in Marketing and Enterprise

AM2017 International Marketing Track Prize

Leonidas Leonidou, Bilge Aykol, Thomas Fotiadis, Paul Christolides, University of Cyprus; Emotional intelligence as a facilitator of long-term orientation in export-importer relationships

AM2017 Marketing Communications Track Prize

Katie Dunn, Sheffield Hallam University; Communicating corporate social responsibility in a social world: The effect of consumer- generated content on consumer scepticism

AM2017 Marketing Pedagogy Track Prize

Kim Roberts, Iain Maddison, London South Bank University, London Metropolitan Police Service; For the Greater Good: 21st century experiential learning pedagogy

AM2017 Non-Profit & Social Marketing Track Prize

Jessica Wyllie, Jamie Carlson, University of Newcastle; Toward an Understanding of Mental Health Service Adoption: A Mixed Method Approach. Sponsored by Wiley: International Journal of Not for profit and voluntary sector marketing

AM2017 Services & Customer Relationship Management Track Prize

Flora Chiang, Henry Fock, Thomas Birtch, Hong Kong Baptist University, Hong Kong, University of Nottingham Ningbo, Hong Kong; The Influence of Rewards and Shared Vision on Customer-Oriented Behaviour and Service Quality. Sponsored by Emerald: Journal of Services Marketing

AM2017 Sports & Events Marketing Track Prize

Robert Thomas, University of South Wales; Mapping the Boundaries and Antecedents of Football Fans’ Individual Co-Creation Activities: A Pan-cultural Exploratory Study of the European Leagues. Sponsored by Emerald: International Journal of Sports Marketing and Sponsorship

AM2017 Strategic Marketing Track Prize

Mujahid Mohiuddin Babu, Coventry University; Impact of Market Orientation on Firm’s Customer-based Performance: The Moderating Role of Employee Orientation. Sponsored by Chartered Institute of Marketing

AM2017 Sustainability Track Prize

Nicola Thomas, De Montfort University; Sustainability Marketing: An emancipatory critical realist perspective. Sponsored by Kotler Impact

AM2017 Travel & Tourism Marketing Track Prize

Sameer Hosany, Siripan Deesilatham, Royal Holloway University; Sports and Fitness Wellness Tourism: Segmenting the Muay Thai Tourists by Travel Motivation and Quality of Life Perceptions. Sponsored by Emerald: Travel and Tourism Review