AM2017 Conference: Freedom Through Marketing: Looking Back, Going Forward
Prize Winners
AM2017 Best Paper in Conference Award, and B2B Marketing Track Prize
Jamie Burton, Vicky Story, Chris Raddats and Julie Zolkiewski, University of Manchester; Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources. Sponsored by Journal of Marketing Management (Best Paper), Journal of Customer Behaviour (B2B Track)
AM2017 Arts & Heritage Marketing Track Prize
Annmarie Ryan, University of Limerick; Practice (mis)matching: multiple performations of a cultural sponsorship network
AM2017 Asia Pacific Marketing Track Prize
Mohammed Rahman, Jamie Carlson, Shandong University, China and University of Newcastle, Australia; Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experience. Sponsored by Emerald: Asia Pacific Journal of Marketing and Logistics
AM2017 Branding, Identity & Corporate Reputation Track Prize
Nazan Colmekcioglu, Amjad Rafiq, Haseeb Shabbir, Dianne Dean, University of Hull; Counter-Branding ISIS: A Conventional Branding Perspective. Sponsored by Westburn: Social Business
AM2017 Critical Marketing Track Prize
Andrew Dean, University of Durham; Giving and making sense of Ayahuasca tourism: Unpacking the shamen identity
AM2017 E-Marketing Track Prize
Anabel Gutierrez and Tatiana Calle, Regents University; Acceptance of mobile-based advertising: a privacy calculus model. Sponsored by Summit Media
AM2017 Entrepreneurial & Small Business Marketing Track Prize
Nihar Amoncar, University of South Wales; The Pursuit of Economic Prosperity – Exploring the Entrepreneurial philosophy approach of the Marwari Business Community in India. Sponsored by Emerald: Journal of Research in Marketing and Enterprise
AM2017 International Marketing Track Prize
Leonidas Leonidou, Bilge Aykol, Thomas Fotiadis, Paul Christolides, University of Cyprus; Emotional intelligence as a facilitator of long-term orientation in export-importer relationships
AM2017 Marketing Communications Track Prize
Katie Dunn, Sheffield Hallam University; Communicating corporate social responsibility in a social world: The effect of consumer- generated content on consumer scepticism
AM2017 Marketing Pedagogy Track Prize
Kim Roberts, Iain Maddison, London South Bank University, London Metropolitan Police Service; For the Greater Good: 21st century experiential learning pedagogy
AM2017 Non-Profit & Social Marketing Track Prize
Jessica Wyllie, Jamie Carlson, University of Newcastle; Toward an Understanding of Mental Health Service Adoption: A Mixed Method Approach. Sponsored by Wiley: International Journal of Not for profit and voluntary sector marketing
AM2017 Services & Customer Relationship Management Track Prize
Flora Chiang, Henry Fock, Thomas Birtch, Hong Kong Baptist University, Hong Kong, University of Nottingham Ningbo, Hong Kong; The Influence of Rewards and Shared Vision on Customer-Oriented Behaviour and Service Quality. Sponsored by Emerald: Journal of Services Marketing
AM2017 Sports & Events Marketing Track Prize
Robert Thomas, University of South Wales; Mapping the Boundaries and Antecedents of Football Fans’ Individual Co-Creation Activities: A Pan-cultural Exploratory Study of the European Leagues. Sponsored by Emerald: International Journal of Sports Marketing and Sponsorship
AM2017 Strategic Marketing Track Prize
Mujahid Mohiuddin Babu, Coventry University; Impact of Market Orientation on Firm’s Customer-based Performance: The Moderating Role of Employee Orientation. Sponsored by Chartered Institute of Marketing
AM2017 Sustainability Track Prize
Nicola Thomas, De Montfort University; Sustainability Marketing: An emancipatory critical realist perspective. Sponsored by Kotler Impact
AM2017 Travel & Tourism Marketing Track Prize
Sameer Hosany, Siripan Deesilatham, Royal Holloway University; Sports and Fitness Wellness Tourism: Segmenting the Muay Thai Tourists by Travel Motivation and Quality of Life Perceptions. Sponsored by Emerald: Travel and Tourism Review