Freedom Through Marketing: Looking Back, Going Forward
Hull University Business School
3-6 July 2017

Full Conference Programme and Guidelines for Presenters are online

Keynote Speaker for the Emerald-Kotler Impact Special Session on Peace Marketing announced  – Paul Rogers

The 50th Academy of Marketing Conference is calling for the transformational power of marketing to be used to make the world a more equitable place, embracing cultural diversity, breaking down boundaries and helping those that do not have a voice. We call on our brightest minds to engage with us in using marketing theory to establish freedom from inequality, injustice and oppression and to build a more peaceful world. And we ask the marketing community to reflect back on the theories of marketing and reassess how they might be used for the greater good.

The Academy of Marketing celebrates its 50th conference in 2017, when it will be hosted by the Hull University Business School. The Business School is located in a Grade II listed building, with world-class conference facilities, which lies within the vibrant, green campus of the University of Hull. The Business School is AACSB accredited with a full complement of undergraduate and postgraduate programmes and has a thriving PhD community.

Hull is also the UK City of Culture in 2017 when it will be hosting a 365-day programme of the best art, music, performance and events in the country, including the world-famous Turner Prize. Visitors will find plenty to see and do in this historic waterfront city which is famous for the warmth of its welcome. Hull is also a bustling port city and a gateway to Europe with direct ferry links to the Netherlands and Belgium.

Hull was also famously the home of William Wilberforce who played a leading part in the abolition of slavery. Given this tradition of championing equality and freedom from oppression, we look forward to receiving papers that explore how marketing can break down cultural barriers, emancipate the consumer and citizen, and increase trade ethically in an international environment, leading to freedom from inequality, injustice and oppression.

Please note, all enquiries about the Conference should be emailed to

Conference partners:

Emerald Publishing 50
Kotler Impact Logo






Dianne Dean Conference Chair
Dr Dianne Dean
Stephen Dahl Conference Co-Chair
Dr Stephen Dahl
Haseeb Shabbir Conference Co-Chair
Dr Haseeb Shabbir
Professor Chanaka Jayawardhena Doctoral Colloquium Chair
Professor Chanaka Jayawardhena
Connect with @AMHull2017