Jennifer PeggJennifer Pegg

Honorary Fellow of the Academy of Marketing (2008), in recognition of her extraordinary and distinguished services to the Academy

The Academy of Marketing is sad to report that Jennifer Pegg, HFAM, passed away in November 2017. Some reminiscences from her friends in the Academy and fellow Publishers are reproduced below.

2008 HFAM Jennifer Pegg with Andrew McAuleyThe weekend is creeping into the Australian Friday as I sit to write this brief reflection on Jennifer Pegg; a wine by my side. I had the sheer pleasure, as Chair of the Academy of Marketing, to present Jenny her Fellowship in 2008. I’ve just had a look at the picture on the Academy website and the joy she felt at receiving the award is captured there. Big smiles all round. We both enjoyed her moment.
She was for me an energetic, enthusiastic proponent of all things publishing and all things marketing and in particular a true friend of the Academy of Marketing. She was always on the look out to advance the publishers cause and I’m sure this was something she took to her later service as a Councillor. She was a forceful proponent of arguing a collective deal for the publishers who came to the Academy conference. As the unofficial spokesperson she assembled the troops and in good humour we hammered out a deal. I have very fond memories of chairing the Academy Conference in 2009, at Stirling University, where in fact it returns in 2018. I had spent quite a lot of time organising the publishers’ exhibition area in the Pathfoot building and the stands were allocated and labelled ready for the event. I smiled, and thought that’s just typical, when I saw that Jenny had come to the hall very early on the first day and rearranged the labelling to self-allocate the stand she felt would work best for her!
Vale Jennifer, you will be missed.
Professor Andrew McAuley, Deputy Vice Chancellor (Academic), Southern Cross University, Australia

There are so many friends (and clients) who will be saddened by Jennifer’s early death, that she will often be recalled at late night vigils, held by the older members of the Academy of Marketing as the justification of taking just another drink for the sake of Auld Lang Syne. Mind you, having been treated to lunch at Belmond Le Manoir aux Quat’ Saisons, when she took over my ‘account’ at Macmillan, I realised that this was a woman with style and ambition. Of course, I later realised that all this was coming out of my royalties and I never regretted it at all as she was worth every penny.
Jenny was always a great friend of AM and its members and, when none of the major publishing houses were willing to set up a journal (Journal of Marketing Management) because they did not think there were enough of us to justify the effort, she told me how to do it by setting up Westburn Publishers. And, when we did demonstrate that MEG was a force to be reckoned with, by which time she had moved to Academic Press, she got me to license the title to them so it could get the international recognition it deserved. When JMM came back to Westburn, Anne Foy and I benefited greatly from her advice and Jenny ensured that Anne was properly introduced to the academic journal sorority, the vicissitudes of publishers, and participation in Academic conferences.
Anne is now the Academy’s Administrator and I am sure that with Caroline and Anne Marie will wish to commemorate her properly in our records. I shall miss her but certainly never forget her.
Emeritus Professor Michael J. Baker, MEG Chair 1974-1986, MEG/AM President 1986-2005, University of Strathclyde, UK

In spite of sadness following the news of her early death, remembering Jennifer makes me smile. Academy conferences became a lot less fun (and probably a bit more sober) when she stopped attending and we missed her company in the bar over a glass of red wine to catch up with the news and latest gossip. As the unofficial “mother of the publishers union” she was a tough nut when it came to negotiation as many of us conference chairs learned to our cost. Jennifer was also a great and knowledgeable advocate for publishing, who simultaneously looked after and managed her authors with determination. She was always a practical person and for years we swapped stories about renovating dilapidated houses, when for us it was a necessity and not a lifestyle choice supported by a raft of TV personalities and programmes. In fact, her recipe for renovating loos in ex-student houses, which I have never managed to forget, (apply 2 big bottles of Coke Cola and leave overnight) is typical of her practical side. So, while I dwell on these reminiscences I am drinking a toast to Jenny with my best Gigondas, to mark the passing of a great lady (in the full knowledge that she would take the rip out of me unmercifully if she ever heard me calling her that).
Professor Caroline Tynan, President of the Academy of Marketing, Nottingham University Business School, UK

Jennifer Pegg was a caring and supportive person who made many good friends in the academic world. Those of us who were lucky enough to work with her trusted her advice. Even when it was not what you wanted to hear she was very persuasive. Jennifer had a wicked sense of humour and a taste for good food and beverages. I will miss the (occasional) long lunch or dinner when the wine flowed. She was practical too. When she was handed a huge estimate by a tradesman for plastering her house she went to evening classes to learn how to plaster and did it all herself. It was typical of Jennifer that, when she retired from publishing she became a local councillor described by her fellow councillors as dedicated and hard-working. Jennifer you will be sadly missed.
Professor John Egan, Asst Dean – Post Graduate, Regents University London, UK

Jennifer – we all miss you enormously in the academic marketing community. You were a great ‘trades union leader’ for marketing publishers and a tremendously good egg to all marketing academics regardless of whether you had signed them up, and most of them you had at some point or another! You will be sorely missed.
Professor Paul Baines, Director, Centre for Strategic Marketing & Sales, Cranfield University, UK

Jennifer Pegg was a campaigner and advocate of progressive change whether it be in developing good readable academic writing, comradeship or supporting the vulnerable and destitute. Jennifer had a big heart and supported many of us in our hours of need and made us laugh. She will be sadly missed.
Phil Harris, Chairman AM 1999-2002, Westminster Professor of Marketing & Public Affairs, University of Chester

I was deeply saddened by the unexpected passing of my friend and colleague, Jennifer Pegg.
I imagine most people will remember Jennifer as a vibrant, outspoken, passionate and unique personality; a steadfast champion of academic publishing and her authors and, more recently, of the community she represented in her role as Councillor in Oxford. Those who knew her from her work in publishing won’t find it difficult to imagine the determination, commitment and energy that she brought to her voluntary roles (as a school governor and a volunteer and trustee at several charities) as well as to local politics. She simply threw her heart and soul into everything she did.
I met Jennifer in May 1998. As I walked into the International Thomson Business Press office for my first ever job in publishing, I found out that the editor who had interviewed me and offered me the Editorial Assistant role no longer worked there and that my line manager was going to be Jennifer, whom I had not met before. Despite the initial shock, I really needn’t have worried … Jennifer took me under her wing from that very first day and as she would loudly proclaim over the next 10 years to anyone and everyone who would care to listen to her on the conference circuit, she taught me everything I know! While that is not entirely true (I have learnt other things on my own and from other wonderful people I have met throughout my journey in publishing) it is not too far off from the truth!
Jennifer was the most caring, supportive and loyal manager anyone could have. In the end, I only worked with her during 18 months as, having trained me and introduced me to all her contacts and authors, she quickly encouraged me to apply for a role as Commissioning Editor elsewhere. And, in Jennifer’s generous and selfless style, as a parting present she gave me a copy of her legendary database (I know many of you will know what I’m talking about!). I continued to meet Jennifer regularly both professionally (on the conference circuit) and personally throughout the years and she remained a true mentor and friend.
Jennifer made an indelible impression on all of those who met her. Many people will remember her as a tour de force and as a legendary publisher. I will always remember her as a great publisher, the best manager, a fantastic mentor, a lovely person who was also lots of fun and lived life to the full but above all as a true friend. I will miss her immensely, but when I am sad, I will picture her smiling (and most likely arguing with friends) with a cigarette in one hand and a large glass of red wine in the other. And that will be enough to bring a smile to my face.
Delia Martínez Alfonso, Publisher, SAGE Publishing

Jennifer was my “rival” at Cengage, and we shared authors and saw each other regularly at conferences and even occasionally on campus. I was in my mid-twenties and she was heartily unimpressed by me (quite rightly). Her energy was indefatigable, and I know she had a very active life outside of work, including some things that may or may not be urban myths, such as she left publishing to take up plastering. She was very funny too. I remember the conference at which we launched the new edition of Kotler’s Principles of Marketing. We’d tried to conjure a ‘sustainability marketing’ angle, and on the cover was a single green tree. She took one look at this cover and said ‘Looks like Six Feet Under. You just buried Kotler.’ Everyone turned whey-faced, and she glided away as the recriminations began behind her. It was masterful.
David Cox, Publisher

I think my main Jennifer memory was that she was the master of the ‘walk’ at softball – hard to explain in words but it’s when the ball from the pitcher is deemed to fall to an unreasonable degree outside of where the batter can reasonably hit the ball, thus allowing the batter (Jennifer) to amble to first base without putting any effort into hitting the ball at all. Once back at home base, a bottle of beer would be reclaimed, the chalking up of a run clearly something of an inconvenience in the evening’s entertainment. A legend of the Harcourt Generals softball team from the mid-nineties.
Rob Langham, Publisher

I did work with her decades ago at Academic Press in what was my first job in publishing. I was 22 years old and did the marketing on her list. At first she scared the hell out if me! One time I made a mistake about how much it would cost to courier a book to New York – £1,000 I said. “Don’t be so ridiculous” she said, “I could fly there myself for that and buy the bloody book a seat!” Later I stopped being scared and realised what a great person she was. We travelled to a conference in Budapest together to launch a journal and she was great company – looking out for me and nudging me in the right directions without ever being patronising.
Bruce Roberts, Publisher

Among many of the charities Jennifer supported was one she dedicated a lot of her time to in recent years both as a volunteer and as a Trustee. Jennifer’s family has asked that if anyone wants to make a donation in her name they do it to this charity: the Rose Hill & Donnington Advice Centre. The page for donations is